Dior's "Dioriviera" capsule collection launches to evoke the dreamy vacation mood

Jun 14, 2021
https://youtu.be/XbkjYW43r0w
Maria Grazia Chiuri's summer capsule collection, "Di Oliviera," returns this year with a new look, inviting you on a journey of freedom. Playing with the House's codes, from Toile de Jouy to Dior Oblique motifs, women's ready-to-wear, leather goods, shoes, and accessories are enhanced with the striking color palette of chartreuse and raspberry from the Fall 2021 collection. Iconic bags from the House, such as the Lady D-Lite and Dior Caro, are paired with sailor tops named after vacation destinations, summer essentials, and Dior Maison pieces, celebrating the aesthetic of everyday life. This capsule collection will be sold in seven Dior boutiques in Saint-Tropez, Cannes, Monaco, Portofino, Capri, Marbella, and Porto Cervo, as well as nine pop-up stores and nine resort destinations in Mykonos Village, Nammos Mykonos, Forte dei Marmi, Cortina, Il Riccio, Ibiza, Bodrum, and Montecito, Montenegro. A luxurious summer-only pop-up store will be held in Portonovi Marina, Montenegro, for the first time. In Japan, the collection will be available at a pop-up store at the Kotokoto Stage in Hankyu Umeda Main Store from June 9th, as well as at the official Dior online boutique and participating boutiques nationwide.



To celebrate the launch of the capsule collection, AR filters will be available on Snapchat, Instagram, Facebook and 8th Wall. Scan the Toile de Jouy motif, designed by Maria Grazia Chiuri exclusively for the Dioribiera capsule collection, and the flora and fauna that make up this iconic motif will magically come to life, reinterpreted in vibrant pop colors of chartreuse, raspberry and lime. And as a final surprise, try on the DiorClub sun visor in two summery colors in AR. Enjoy a playful and enchanting experience. https://mr.cards/dioriviera/


@Dior#Dior #Dior#Dioriviera

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[Contact Information]
Christian Dior
TEL: 0120-02-1947
https://www.dior.com



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  • Poncho (available in 3 colors) 154,000 yen
  • Mitzah (available in 3 colors) 29,150 yen
  • Pouch 132,000 yen
  • Sandals 125,400 yen
  • Book Tote: 352,000 yen
  • Lady Dior 561,000 yen
  • Blanket 121,000 yen
  • Sandals 101,200 yen
  • Slip-on shoes: 86,900 yen
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