Audio-Technica, a leading Japanese audio manufacturer, will release the "Hotaru" turntable, a limited edition of 1,000 units worldwide, which converts vinyl records into light, allowing for a deeper analog music experience.
Courtesy of Audio-Technica
Since its founding, Audio-Technica has placed importance on how analog stimulates human sensibilities. Starting March 6, 2025, Audio-Technica will launch "analog ~ naturally," a program that creates a new analog music experience. The product was also exhibited for the first time at Milan Design Week, held in Milan, Italy from April 7th to 13th, 2025, with the exhibition concept of "repeat the unrepeatable," using analog audio equipment to express "a one-off experience within reproducibility."
The second new product in the program, "Hotaru," is a turntable that embodies the new possibilities of analog that Audio-Technica pursues, and its unique feature is that it allows you to enjoy music as interior decor. We pursued a unique design with the aim of fusing music and interior decor.
Courtesy of Audio-Technica
Courtesy of Audio-Technica
At the same time, we employed a unique solution to address external vibrations, a long-standing issue with turntables. To enable the cartridge stylus to more accurately read the delicate grooves on a record, which are thinner than a hair, we attempted to maximize the cartridge's playback capabilities by suspending the turntable. The levitation effect created by the magnetic repulsion of powerful magnets not only creates a striking design impact, as if the turntable is floating in mid-air, but also improves record playback performance by isolating vibrations.
Courtesy of Audio-Technica
Hotaru also features a lighting system that blends the sound read from the record with light. Lights from a palette of 20 colors react and harmonize with the music playing from the selected record. Enjoy three lighting modes during playback: Basic mode, which provides continuous light; Gradient mode, which provides a smooth transition between lights; and Link mode, which captures sound waves as light. The fusion of music and light allows for a new, never-before-seen analog music experience, immersing you in the music both visually and aurally.
Courtesy of Audio-Technica
Courtesy of Audio-Technica
Courtesy of Audio-Technica
In addition to its turntable functionality, the All-In-One Turntable also has speaker functionality, and by devising an internal structure that maximizes the speaker size within the housing, it delivers powerful sound that is unimaginable given the size of the unit, with brilliant and vibrant mid- and high-range sounds and clear, deep bass reproduction.
Pre-orders for "Hotaru" are being accepted on a special website, with the product scheduled for release in autumn 2025.
About Audio-Technica Corporation
Since its founding in 1962, Audio-Technica has been a leading Japanese audio manufacturer committed to innovating sound technology based on its unique "analog" sensibility, believing that human sensibility and humanity are the source of richness. Our product lineup, which began with analog cartridges, has expanded to include headphones, microphones, turntables, and even wireless earphones. Our high-quality products, which are focused on sound quality, are loved by audio enthusiasts and professional engineers and artists around the world, and support communication at music events, sporting events, and business settings. Celebrating our 60th anniversary in 2022, we have announced our new brand message, "Becoming More Analog," and are continuing to make various efforts to convey the appeal of analog.
Courtesy of Audio-TechnicaSince its founding, Audio-Technica has placed importance on how analog stimulates human sensibilities. Starting March 6, 2025, Audio-Technica will launch "analog ~ naturally," a program that creates a new analog music experience. The product was also exhibited for the first time at Milan Design Week, held in Milan, Italy from April 7th to 13th, 2025, with the exhibition concept of "repeat the unrepeatable," using analog audio equipment to express "a one-off experience within reproducibility."
The second new product in the program, "Hotaru," is a turntable that embodies the new possibilities of analog that Audio-Technica pursues, and its unique feature is that it allows you to enjoy music as interior decor. We pursued a unique design with the aim of fusing music and interior decor.
Courtesy of Audio-TechnicaCourtesy of Audio-TechnicaAt the same time, we employed a unique solution to address external vibrations, a long-standing issue with turntables. To enable the cartridge stylus to more accurately read the delicate grooves on a record, which are thinner than a hair, we attempted to maximize the cartridge's playback capabilities by suspending the turntable. The levitation effect created by the magnetic repulsion of powerful magnets not only creates a striking design impact, as if the turntable is floating in mid-air, but also improves record playback performance by isolating vibrations.
Courtesy of Audio-TechnicaHotaru also features a lighting system that blends the sound read from the record with light. Lights from a palette of 20 colors react and harmonize with the music playing from the selected record. Enjoy three lighting modes during playback: Basic mode, which provides continuous light; Gradient mode, which provides a smooth transition between lights; and Link mode, which captures sound waves as light. The fusion of music and light allows for a new, never-before-seen analog music experience, immersing you in the music both visually and aurally.
Courtesy of Audio-TechnicaCourtesy of Audio-TechnicaCourtesy of Audio-TechnicaIn addition to its turntable functionality, the All-In-One Turntable also has speaker functionality, and by devising an internal structure that maximizes the speaker size within the housing, it delivers powerful sound that is unimaginable given the size of the unit, with brilliant and vibrant mid- and high-range sounds and clear, deep bass reproduction.
Pre-orders for "Hotaru" are being accepted on a special website, with the product scheduled for release in autumn 2025.
Product Name: Hotaru
Product Features:
- An all-in-one turntable that embodies the latest possibilities of analog and allows you to enjoy music as an interior décor.
- A floating turntable design maximizes cartridge playback capabilities while maintaining a superior design.
- A lighting system that blends the sound captured from records with light.
Official Online Store Price: JPY 1.5 million (excluding tax).
https://www.audio-technica.co.jp/analog-naturally/hotaru/
Product Features:
- An all-in-one turntable that embodies the latest possibilities of analog and allows you to enjoy music as an interior décor.
- A floating turntable design maximizes cartridge playback capabilities while maintaining a superior design.
- A lighting system that blends the sound captured from records with light.
Official Online Store Price: JPY 1.5 million (excluding tax).
https://www.audio-technica.co.jp/analog-naturally/hotaru/
About Audio-Technica Corporation
Since its founding in 1962, Audio-Technica has been a leading Japanese audio manufacturer committed to innovating sound technology based on its unique "analog" sensibility, believing that human sensibility and humanity are the source of richness. Our product lineup, which began with analog cartridges, has expanded to include headphones, microphones, turntables, and even wireless earphones. Our high-quality products, which are focused on sound quality, are loved by audio enthusiasts and professional engineers and artists around the world, and support communication at music events, sporting events, and business settings. Celebrating our 60th anniversary in 2022, we have announced our new brand message, "Becoming More Analog," and are continuing to make various efforts to convey the appeal of analog.
