A pair of American women launch a service that offers free styling suggestions from stylists

Jul 30, 2013

You love dressing up but can't decide what to buy? You want to incorporate trends but need professional styling advice. Keaton Row, a stylist service, has launched to solve these problems for fashion-loving women.

The founders are Cheryl Han and Eleanor Mak, two women who graduated from Harvard Business School. The service features nearly 1,000 stylists selected from 30 cities across the United States, including stylists working for the luxury online store Net-a-Porte.com, magazine editors, salespeople with experience at famous brands, and bloggers confident in their styling.

Membership registration is free. After completing a profile by selecting your size, preferred brands, colors, and more, you can choose a stylist who best suits you. The selected stylist will create a lookbook of coordinated clothes and accessories based on the user's preferences and suggest styling ideas. If users find products they like, they can shop immediately.

The styling service itself is free, but stylists receive a commission based on sales when users purchase products. People who are confident in their styling skills can also register themselves as a stylist.

Keaton Row is currently only doing business in the United States, but there is a possibility of global expansion in the future depending on requests from overseas.
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  • Keaton Row is an online service where stylists suggest personalized outfits.
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