Eating makes you feel elegant. The Taylor, a chocolate sweets specialty store where you can enjoy a sense of reward, has opened at the Shibuya Tokyu Food Show

May 31, 2021
Shukurei Co., Ltd. will open "THE TAILOR," a chocolate brand that will elevate you, at the Shibuya Tokyu Food Show on June 1st.


Based on the concept of "chocolate that will elevate you," this chocolate sweets specialty store offers treats that will elevate your mood, such as "THE CHOCOLATE COURTESY," featuring moistly baked cookies and melt-in-your-mouth chocolate, and "THE FONDANT AU CHOCOLATE," which is as rich as a chocolate gateau.

Also noteworthy are the retro, elegant packaging and interior design, reminiscent of a long-established British patisserie. This will be the store's long-awaited first store in Tokyo. Please enjoy the exquisite sweets that can only be tasted here.


Brand Story



Your first lipstick, your first perfume.
You stare straight at yourself in the mirror.
There you see yourself, the same as always, yet a little different.

The taste, which has been carefully crafted to capture the aroma and flavor of chocolate,
will even elegantly tailor your feelings.

THE TAILOR

A store specializing in luxurious chocolate confectionery, bringing it to your everyday life.


Information about products exclusive to the Shibuya Tokyu Food Show store


Packaging
The Chocolat Couture Frais
From the popular The Chocolat Couture comes a butter sandwich that will make you look even more elegant. This luxurious treat features rum raisin butter mixed with chocolate and hazelnuts sandwiched between cocoa cookies, allowing you to enjoy an enchantingly rich flavor.

3 pieces / 1,944 yen (tax included) / Must be refrigerated / *Limited quantities per day, while stocks last


6-day limited! Opening celebration campaign


To commemorate the opening of the Shibuya Tokyu Food Show store, we will give you one of our most popular products, "The Chocolat Couture."

Period: Tuesday, June 1st to Sunday, June 6th
Eligible: Customers who spend over 2,160 yen (tax included)
Quantity: Gifts for the first 50 people each day


Store Overview


Official store name: The Taylor Shibuya Tokyu Food Show Store
Address: 1F, Shibuya Tokyu Food Show 1. (Shibuya Mark City), 1-12-1 Dogenzaka, Shibuya-ku, Tokyo 150-0043
Phone number: 03-3477-4673
Business Hours: 10:00 - 21:00 (11:00 - 20:00 for the time being)
Store Closures: Irregular
Opening at Shibuya Tokyu Food Show, currently undergoing a full renovation
Shibuya Tokyu Food Show opened in 2000 on the basement floor of the former Tokyu Department Store Toyoko Branch, with the concept of "Fun, so even more delicious," and a focus on a lively atmosphere and freshly prepared food. Last year, in 2020, it celebrated its 20th anniversary, and underwent a full renovation based on the concept of "SHIBUYA “ENTERTAINMENT” Foodshow." The first phase was in September 2020, when the fresh produce and grocery zone was relocated and opened on the basement floor of Shibuya Mark City. The second phase, the sweets zone, will open on the first floor of Shibuya Mark City in June 2021, and the third phase, the deli zone, will open in Shibuya Underground Mall in July 2021, culminating in the grand opening.
The store will be opening in the hottest food area in Tokyo right now.

Product Introduction



Sauce oozes out from the inside. The Taylor's most popular item

A luxurious chocolate sandwich made with two flavorful sauces coated in milk chocolate and sandwiched between moistly baked cocoa cookies. An assortment of two flavors: rich hazelnut cream and refreshingly tart strawberry sauce.
6 pieces: (tax included) 1,296 yen 8 pieces: (tax included) 1,728 yen 10 pieces: (tax included) 2,160 yen 16 pieces: (tax included) 3,456 yen





A soft, never-before-seen texture that feels like it's about to melt in your mouth. A financier that lets you enjoy chocolate to your heart's content

The Fondant Chocolat Financier
A chocolate financier with a rich flavor like a gateau chocolat, baked after being filled with Spanish chocolate ganache, allowing you to enjoy the delicious flavor of chocolate. This premium financier has a rich flavor that changes depending on whether it is served hot or cold, or on its own.
6 pieces: (tax included) 1,620 yen / *Limited quantities each day, while supplies last


<The Tailor Selection>
This is a luxurious assortment box from THE TAILOR containing The Chocolat Couture and The Chocolat Feuilletage. The special packaging makes it a great gift, and can also be enjoyed at home, making it a wonderful item that will enrich your heart.
16 pieces: 3,996 yen (tax included)

Store Information

The Tailor Hankyu Umeda Store
Address: B1F Hankyu Umeda Main Store, 8-7 Kakuta-cho, Kita-ku, Osaka, Osaka Prefecture
Phone: 06-6313-0146

The Tailor Shibuya Tokyu Food Show Store
Address: 1F Shibuya Tokyu Food Show 1. (Shibuya Mark City), 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Phone: 03-3477-4673


Official Website
http://thetailor.jp/

Sucrei Co., Ltd.
Established: December 15, 2011
Headquarters: 1-2-7 Kita-Aoyama, Minato-ku, Tokyo
Brands: Tokyo Milk Cheese Factory, The Maple Mania, Tsukiji Chitose, Cote Cour, Butter Butler, GENDY, Mille-feuille Maison, Francais, Caramel Ghost House, BerryUp!, The Taylor, Neko Chef, Cocoris, Doré



Click here for company press release details

The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
PR TIMES
  • The Chocolat Couture Frais 3 pieces / (tax included) 1,944 yen
  • The Chocolat Couture Frais 3 pieces / (tax included) 1,944 yen
  • 6-day limited opening campaign!
  • Store image
  • <The Chocolat Couture> 6 pieces: (tax included) 1,296 yen 8 pieces: (tax included) 1,728 yen 10 pieces: (tax included) 2,160 yen 16 pieces: (tax included) 3,456 yen
  • <The Chocolat Couture> 6 pieces: (tax included) 1,296 yen 8 pieces: (tax included) 1,728 yen 10 pieces: (tax included) 2,160 yen 16 pieces: (tax included) 3,456 yen
  • <The Fondant Chocolate Financier> 6 pieces: (tax included) 1,620 yen
  • <The Fondant Chocolate Financier> 6 pieces: (tax included) 1,620 yen
  • <The Taylor Selection> 16 pieces: (tax included) 3,996 yen
Back to Top