ARIGATO ENNICHI, a festival-themed event featuring popular fashion brands, will be held from July 31st at Center Park on the second floor of the main building of Isetan Shinjuku. It will run until August 13th.
Participating brands include mastermind JAPAN, mina perhonen, ANNA SUI, MUVEIL, MUVEIL WORK, beautiful people, LOVE BY e.m., LUDLOW, and THEATRE PRODUCTS, for a total of nine brands.
The venue is divided into three zones: "ASOBI (play)," "OMIYAGE (souvenirs)," and "FOOD (food)."
In the ASOBI zone, you can get limited edition merchandise from each brand while having fun playing games like ring toss. Events include Anna Sui yo-yo fishing and a ball throwing event by Mastermind Japan. The OMIYAGE zone offers affordable summer fashion items, such as fans, beach sandals, and nail stickers in collaboration with the brand. The FOOD zone will sell original icing cookies and ramune soda, as well as assorted snack sets.

Also, in conjunction with the festival event, the champagne bar and coffee stand "THE STAND" on the same floor will be offering shaved ice for a limited time and in limited quantities. Furthermore, those who spend 500 yen or more at the venue will receive a free draft beer voucher for the rooftop beer garden "Asian Terrace" on a first-come, first-served basis.

For those interested in purchasing Mastermind Japan products, which will be on sale from July 31st, please refer to this URL. http://isetanparknet.com/news_event/page59.html