On October 14, Moët Hennessy Diageo (MHD) released the limited edition Veuve Clicquot champagne, the Veuve Clicquot Yellow Label Mailbox Limited Edition (7,250 yen). This champagne was born from the Veuve Clicquot Mail Program, launched in 2014 and inspired by the story of Madame Clicquot, who regularly sent letters to countries around the world. At the end of the same year, the program also held its first global design competition, the Veuve Clicquot Re-Creation Awards, simultaneously in 10 countries. The packaging for the Veuve Clicquot Yellow Label Mailbox Limited Edition features a design by Canadian designer Eileen Ugarkovic, who won the top prize in the competition. Available at major department stores nationwide.