Acqua di Parma, a lifestyle brand embodying Italian elegance founded in Parma, Italy in 1916, will release its limited-edition Blu Mediterraneo Bergamot La Spungnatura Eau de Toilette nationwide on June 18, 2021. (Pre-release at Acqua di Parma's GINZA SIX flagship store on May 19.) Formulated with bergamot essential oil extracted using the unique artisanal technique of gently caressing the bergamot peel with a sea sponge, this fragrance celebrates artisanship, the warmth of human hands, and the abundance of nature. In a sun-drenched bergamot orchard, pluck a beautiful, golden fruit and gently stroke its surface to envelop yourself in a rich, diverse fragrance. The new Acqua di Parma Blue Mediterraneo Bergamot La Spungnatura Eau de Toilette is a celebration of artisanship, the warmth of human hands, and the richness of nature.
The key is the unique essential oil extracted using artisanal techniques handed down through the generations, making the world of Blue Mediterraneo, emblematic of Acqua di Parma, even more special.
THE OLD SPONGING TECHNIQUE “LA SPUGNATURA”
The Maison has long nurtured projects in Italy, honouring the oldest and most precious artisanal techniques and processes. This new fragrance is rooted in the bergamot fields of Calabria and the cherished local method of extracting the essential oil, LA SPUGNATURA (the sponging technique). LA SPUGNATURA is a unique extraction method in the world, mastered by only a select few.
Bergamot essence is extracted entirely by hand using a fascinating, traditional process. It's a true art requiring time, skill, precision, and delicacy. First, artisans cut the bergamot in half with a sharp knife. Next, they separate the pulp from the skin using a spoon-like instrument called a "cavatore." They then immediately press the skin against a sea sponge to absorb the essence. Once the skin is fully absorbed into the sponge, it is squeezed into a terracotta vessel, collecting the precious fragrant liquid.
This essence is unique, precisely because of the limitations of this manual process. Two artisans can process 75-100 kg of bergamot in an hour, but it takes 200 kg of bergamot to extract 1 kg of essential oil. During the peak season, 4 kg of essential oil is extracted, resulting in an artisanal creation of unrivaled quality. A unique technique – using a sea sponge to gently stroke the bergamot peel to extract the essence – is what sets Blu Mediterraneo Bergamot La Spunya Tura apart.
THE OLFACTORY PYRAMID
Acqua di Parma presents a new eau de toilette in perfect harmony with the rhythms of nature and man. From the very opening, the scent is extraordinary – you are enveloped in a vibrant fragrance, as if you were standing in a bergamot field at that very moment, gently caressing the fruit you have just picked. Bergamot is at the center of it all, and all the ingredients celebrate its melody, undulating in time with the conducting of an orchestra. Mandarin and orange add juicy, fruity accents, while grapefruit adds a touch of tartness. The green tones of ferula add a mineral nuance, while the floral notes of geranium accentuate the sweetness. The unique structure of the olfactory pyramid brings out the powerful character of bergamot, achieving a sensory evolution. All the charm of bergamot blossoms in Acqua di Parma Blue Mediterraneo Bergamot La Spungnatura Eau de Toilette, a vibrant and rich fragrance.
THE PORCELAIN BOTTLE AND THE ICONIC HATBOX
Another element that makes this new fragrance so special is the Maison's first porcelain bottle. Crafted from the finest ceramic materials and infused with cobalt for a vibrant blue hue, each bottle is a work of art worthy of expert craftsmanship. Each bottle is individually handcrafted by artisans using natural, non-porous materials that are harmless to both humans and the environment. In keeping with a circular economy, water and waste materials are reused.
The lengthy, entirely manual process begins with the creation of a plaster mold. Porcelain paste is poured into the iconic Art Deco bottle-shaped mold and rotated multiple times to ensure even adhesion. The mold is then turned upside down to remove any excess material, allowed to dry for 30 to 40 minutes, and the bottle is then removed from the mold. At this stage, artisans painstakingly polish the bottle, even the tiniest imperfections, until it is smooth. After applying the glaze and firing for eight hours, the bottle emerges with a deeper blue hue and a dazzling luster. The final touch is artisanal decoration. After a second firing, the bottle is presented with a base color reminiscent of the Mediterranean blue, revealing the golden bergamot fruit—Golden Fruit.
The blue harmony is completed with a ceramic cap made from the same material as the bottle and a label made from waste marble. The attention to detail extends to the pump, a screw-type pump specially designed for Acqua di Parma that can be removed from the bottle. This bottle, embodied in Italian craftsmanship down to the last detail, will become an object of art to enhance any interior.
The packaging is Acqua di Parma's iconic hat box. Wrapped in PSC-certified blue paper to perfectly harmonize with the bottle, it features a label made from the same waste marble as the bottle. Your eye will then be drawn to the small golden seal. The seal, which perfectly conveys the unique character of the new fragrance, is shaped like the Golden Fruit - bergamot, and is engraved with the words "Limited Edition - La Spugnatura."
Acqua di Parma Blue Mediterraneo Bergamot La Spugnatura is an incomparable fragrance that tells the story of the history of mankind and nature.
Acqua di Parma
Blue Mediterraneo Bergamot La Spungnatura Eau de Toilette
100mL 22,000 yen (excluding tax) 24,200 yen (including tax)
Nationwide release: June 18, 2021 (Pre-release at Acqua di Parma GINZA SIX flagship store on Wednesday, May 19)
◆Acqua di Parma Blue Mediterraneo Bergamot La Spungnatura Eau de Toilette Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/ADPBMBergamottolaSpugnaturaressRelease.pdf
◆ACQUA DI PARMA NOBILÉ HAND CREAM PRESS RELEASE NEW
https://www.kawabe.co.jp/release/acqua_di_parma/AcquadiParmaNobilehandcreamPressrelease.pdf
◆ACQUA DI PARMA OFFICIAL SITE
https://acquadiparma.jp/
◆ACQUA DI PARMA GINZA SIX Flagship Store Opening Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/ADPGINZASIX.pdf
Click here for company press release details
The key is the unique essential oil extracted using artisanal techniques handed down through the generations, making the world of Blue Mediterraneo, emblematic of Acqua di Parma, even more special.
THE OLD SPONGING TECHNIQUE “LA SPUGNATURA”
The Maison has long nurtured projects in Italy, honouring the oldest and most precious artisanal techniques and processes. This new fragrance is rooted in the bergamot fields of Calabria and the cherished local method of extracting the essential oil, LA SPUGNATURA (the sponging technique). LA SPUGNATURA is a unique extraction method in the world, mastered by only a select few.
Bergamot essence is extracted entirely by hand using a fascinating, traditional process. It's a true art requiring time, skill, precision, and delicacy. First, artisans cut the bergamot in half with a sharp knife. Next, they separate the pulp from the skin using a spoon-like instrument called a "cavatore." They then immediately press the skin against a sea sponge to absorb the essence. Once the skin is fully absorbed into the sponge, it is squeezed into a terracotta vessel, collecting the precious fragrant liquid.
This essence is unique, precisely because of the limitations of this manual process. Two artisans can process 75-100 kg of bergamot in an hour, but it takes 200 kg of bergamot to extract 1 kg of essential oil. During the peak season, 4 kg of essential oil is extracted, resulting in an artisanal creation of unrivaled quality. A unique technique – using a sea sponge to gently stroke the bergamot peel to extract the essence – is what sets Blu Mediterraneo Bergamot La Spunya Tura apart.
THE OLFACTORY PYRAMID
Acqua di Parma presents a new eau de toilette in perfect harmony with the rhythms of nature and man. From the very opening, the scent is extraordinary – you are enveloped in a vibrant fragrance, as if you were standing in a bergamot field at that very moment, gently caressing the fruit you have just picked. Bergamot is at the center of it all, and all the ingredients celebrate its melody, undulating in time with the conducting of an orchestra. Mandarin and orange add juicy, fruity accents, while grapefruit adds a touch of tartness. The green tones of ferula add a mineral nuance, while the floral notes of geranium accentuate the sweetness. The unique structure of the olfactory pyramid brings out the powerful character of bergamot, achieving a sensory evolution. All the charm of bergamot blossoms in Acqua di Parma Blue Mediterraneo Bergamot La Spungnatura Eau de Toilette, a vibrant and rich fragrance.
THE PORCELAIN BOTTLE AND THE ICONIC HATBOX
Another element that makes this new fragrance so special is the Maison's first porcelain bottle. Crafted from the finest ceramic materials and infused with cobalt for a vibrant blue hue, each bottle is a work of art worthy of expert craftsmanship. Each bottle is individually handcrafted by artisans using natural, non-porous materials that are harmless to both humans and the environment. In keeping with a circular economy, water and waste materials are reused.
The lengthy, entirely manual process begins with the creation of a plaster mold. Porcelain paste is poured into the iconic Art Deco bottle-shaped mold and rotated multiple times to ensure even adhesion. The mold is then turned upside down to remove any excess material, allowed to dry for 30 to 40 minutes, and the bottle is then removed from the mold. At this stage, artisans painstakingly polish the bottle, even the tiniest imperfections, until it is smooth. After applying the glaze and firing for eight hours, the bottle emerges with a deeper blue hue and a dazzling luster. The final touch is artisanal decoration. After a second firing, the bottle is presented with a base color reminiscent of the Mediterranean blue, revealing the golden bergamot fruit—Golden Fruit.
The blue harmony is completed with a ceramic cap made from the same material as the bottle and a label made from waste marble. The attention to detail extends to the pump, a screw-type pump specially designed for Acqua di Parma that can be removed from the bottle. This bottle, embodied in Italian craftsmanship down to the last detail, will become an object of art to enhance any interior.
The packaging is Acqua di Parma's iconic hat box. Wrapped in PSC-certified blue paper to perfectly harmonize with the bottle, it features a label made from the same waste marble as the bottle. Your eye will then be drawn to the small golden seal. The seal, which perfectly conveys the unique character of the new fragrance, is shaped like the Golden Fruit - bergamot, and is engraved with the words "Limited Edition - La Spugnatura."
Acqua di Parma Blue Mediterraneo Bergamot La Spugnatura is an incomparable fragrance that tells the story of the history of mankind and nature.
Acqua di Parma
Blue Mediterraneo Bergamot La Spungnatura Eau de Toilette
100mL 22,000 yen (excluding tax) 24,200 yen (including tax)
Nationwide release: June 18, 2021 (Pre-release at Acqua di Parma GINZA SIX flagship store on Wednesday, May 19)
◆Acqua di Parma Blue Mediterraneo Bergamot La Spungnatura Eau de Toilette Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/ADPBMBergamottolaSpugnaturaressRelease.pdf
◆ACQUA DI PARMA NOBILÉ HAND CREAM PRESS RELEASE NEW
https://www.kawabe.co.jp/release/acqua_di_parma/AcquadiParmaNobilehandcreamPressrelease.pdf
◆ACQUA DI PARMA OFFICIAL SITE
https://acquadiparma.jp/
◆ACQUA DI PARMA GINZA SIX Flagship Store Opening Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/ADPGINZASIX.pdf
Click here for company press release details
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