Gucci will release its "GG BLOOMS" accessory collection at 14 stores nationwide and on its official online shop starting July 10th, ahead of the 2015-16 Autumn/Winter season.

This is the first major accessory collection launched by Gucci under new creative director Alessandro Michele. The GG Supreme canvas, featuring the brand's iconic GG pattern with a PV treatment, features a geranium floral print with a canvas-like effect, which also appeared in the 2016 Cruise Collection. The lineup includes a backpack (183,000 yen), sneakers (78,000 yen), and ballet flats (66,000 yen).

The collection will be available at Gucci Ginza, Aoyama, Shinjuku, and the Gucci shop at Isetan Shinjuku from July 10th, the online shop from July 15th, and the Gucci shop at Hankyu Umeda Main Store from July 17th. It will then be released in 14 stores in total: Sendai Fujisaki, Daimaru Sapporo, Sogo Chiba, Sogo Yokohama, JR Nagoya Takashimaya, Daimaru Shinsaibashi, Daimaru Kobe, JR Kyoto Isetan, and the Gucci shop at Iwataya.