Italian bag brand METROCITY has unveiled its latest campaign visuals, featuring Jessica Alba as its muse for 2015. Founded in Florence in 1992, METROCITY is a bag brand known for its minimalist silhouettes and decorative metal accents. The brand moved to Korea in 1997, and has become so popular that one in three women between the ages of 20 and 50 owns a bag from the brand. Each season, the brand uses celebrities in its advertising visuals, with previous muses including Milla Jovovich in 2011, Megan Fox in 2012, Adriana Lima in 2013, and Kate Beckinsale in 2014.

In this latest campaign, Jessica Alba serves as the muse, embodying the spring/summer season slogan, "Just Like Me." She exudes a glamorous atmosphere reminiscent of Italy under the summer sun.

Jessica Alba is holding a wrap-type chain shoulder bag. The bag is released in a variety of styles with different colors and materials each season, and has been a best-selling item, selling over 90,000 units since its release in 2007. This season, the leather strap design has been renewed, and the length can be adjusted to use it as a shoulder bag or crossbody bag. It is available in four colors: orange, navy, black, and blue & pink (77,100 yen each, tax included).