Parco has unveiled its AW15 advertising visuals, created by French creative unit M/M Paris. The visuals were shot in June in the dunes of the Dutch interior. Following on from the AW14-SS15 seasons, M/M Paris and photographer Viviane Sassen remain on staff. Anna Cleveland served as model, and Benjamin Bruno served as stylist. While the AW15 season follows the previous season's concept of "representing the continuity of time over the course of a year and tracing the changing of the seasons," a new theme has been added: "the moon." By incorporating Anna Cleveland, who plays the queen of the four seasons, with a kite, the visuals depict the rhythm of the moon and the changes in nature that create time and the transition of the seasons. MM Paris is a creative unit active across a wide range of fields, including fashion, art, music, and design. They have collaborated with major fashion houses such as Calvin Klein, Dior Homme, and A.P.C., and have also worked on album artwork and music videos for renowned artists such as Vanessa Paradis, Kanye West, and Madonna, including Bjork's "Biophilia," which won a Grammy Award for Best Recording Package in 2013.