For the Spring/Summer 2015 season, PARCO has unveiled new visuals for its "Lily, from Solstice to Solstice" campaign, "FACE3" and "FACE4." These visuals, a continuation of last season's, were created by creative director M/M Paris and photographer Viviane Sassen, as with the previous campaign. The photos were taken on the Dutch coastline and feature model Lily McMenamy. The visuals feature a face object, representing the pure beauty of women, and a golden head, symbolizing classical beauty. Model Lily plays with the object, expressing the four elements of strength, splendor, beauty, and newness. Furthermore, along with last season's "FACE1" and "FACE2," the visuals represent the continuity of time and emphasize the importance of experiencing the changing seasons. MM Paris is a creative unit based in Paris that uses original typography in many of their works. They have won the Tokyo Typo Directors Club three times and have collaborated with high-end brands such as Calvin Klein and Yohji Yamamoto. Meanwhile, Vivienne Sassen has worked on advertising campaigns for Louis Vuitton and Miu Miu, and has won numerous photography awards, including the Fashion Photography category at the 2011 ICP Infinity Awards.