From January 3rd to 10th, 2017, Dior will be holding a limited-time makeup event based on the concept of "Color Charms" at The Stage on the first floor of Isetan Shinjuku Main Building.

The event will introduce a color collection exclusive to Isetan Shinjuku inspired by the new "modern femininity" embodied by Maria Grazia Chiuri, the house's first female designer, who in her first collection used vibrant colors to create the brand's signature star and heart charms. The collection will feature a lineup centered around pink, a color beloved by Christian Dior as representing "ultimate femininity." In addition, limited-edition charm-inspired looks and Dior's latest makeup items perfect for the new season will also be introduced.

In addition, customers who purchase the Isetan Shinjuku-exclusive Color Collection 5 Couleurs designers or the New Look Spring 2017 Color Gradient Palette, which will be released in advance at the event, will be able to have their name and charm engraved on their eyeshadow palette. Other content available includes a digital graffiti wall with a charm motif.