Dior is releasing "My Lady Dior" (20 x 17 x 9 cm, 365,000 yen), a handbag that can be freely arranged and decorated with Christian Dior's favorite lucky charms, such as stars, hearts, roses, and bees, as well as letters representing initials. 
"My Lady Dior," which was unveiled at the 2017 Cruise Collection show held at Blenheim Palace in the UK, comes with 15 colorful enamel "lucky pins" and 26 alphabets of your choice attached to the strap, allowing you to personalize your own special bag. You can choose up to three pins at the time of purchase, and additional pins can also be purchased separately (4,200 yen each).
Change the badge to suit your mood or the occasion, or remove the strap for a more elegant look. The appeal of this bag is that it can be transformed depending on your outfit. The iconic Lady Dior bag retains its cannage motif on the surface and the attached metallic charm, but the size has been made more compact. With the addition of new colors and materials, it is expected to become a popular item as the new face of Dior.
"My Lady Dior," which was unveiled at the 2017 Cruise Collection show held at Blenheim Palace in the UK, comes with 15 colorful enamel "lucky pins" and 26 alphabets of your choice attached to the strap, allowing you to personalize your own special bag. You can choose up to three pins at the time of purchase, and additional pins can also be purchased separately (4,200 yen each).

Change the badge to suit your mood or the occasion, or remove the strap for a more elegant look. The appeal of this bag is that it can be transformed depending on your outfit. The iconic Lady Dior bag retains its cannage motif on the surface and the attached metallic charm, but the size has been made more compact. With the addition of new colors and materials, it is expected to become a popular item as the new face of Dior.









































