The DAYS Book 365 STORE, a pop-up shop for the gift book "DAYS Book 365," will be open on the 8th floor of Shibuya Hikarie from April 1st to 14th.

"DAYS Book 365" is a gift book that compiles events from 365 days spanning over 100 years, one book per day, perfect for giving as a gift for special occasions. The editorial director is Kazuhiro Saito, who has previously served as editor-in-chief of "VOGUE Japan," "GQ Japan," "BRUTUS," and "Casa BRUTUS," and the art director is Yasushi Fujimoto, who has worked on the direction and design of fashion advertisements for these magazines as well as Louis Vuitton.

The second and third pages are left blank, allowing you to freely add new words or illustrations related to that day. If you purchase the book through the smartphone site, you can also add the recipient's name to the cover. They are used as gifts and message cards for various occasions, such as birthdays, weddings, births, and new beginnings, mainly by women in their 20s and 30s.

The pop-up shop that will be opening this time will sell a total of 366 different products, and will also have an original photo booth. A video message service will also be available for purchasers of the items.