To celebrate the opening of Fred Perry's flagship store, a limited edition collaboration bag with NewNew will be released.

Mar 28, 2016

On March 19th, Fred Perry opened its world-largest flagship store, "Fred Perry Shop Tokyo" (5-9-6 Jingumae, Shibuya-ku, Tokyo), in Jingumae, Tokyo. To commemorate this, new bags will be released in collaboration with newneu. on April 8th.

Newneu. offers bags that can be freely customized using art pieces (patches). For this collaboration, three types of bags have been created that can be customized by adding your favorite patches to a Velcro-based bag. The lineup includes a tote bag (15,000 yen), a helmet bag (22,000 yen), and a bowling bag (55,000 yen).

These bags will be available at the "newneu. for FRED PERRY Pop-Up Shop," which will be open from April 8th to 25th at the Fred Perry Shop Tokyo and from May 13th to 26th at the Fred Perry Shop Osaka. In addition to the new New New art pieces, the venue will also feature four new Fred Perry original art pieces, which have been released specifically for this occasion, allowing you to customise your bag to your very own unique style.
HEW
  • Fred Perry releases new bags in collaboration with NewNew to celebrate the opening of the Fred Perry Shop Tokyo
  • Fred Perry releases new bags in collaboration with NewNew to celebrate the opening of the Fred Perry Shop Tokyo
  • Four original Fred Perry patches now available in New New Art Piece
  • Bowling bag (55,000 yen)
  • Helmet bag (22,000 yen)
  • Tote bag (15,000 yen)
  • Bowling bag (55,000 yen)
  • Helmet bag (22,000 yen)
  • Tote bag (15,000 yen)
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