With the arrival of a new season, our sensitivity to beauty grows. As summer approaches, UV protection is of course a major concern. What are this year's must-have UV care items?
The summer beauty catalog "SUMMER BEAUTY TRIBE," published by the cosmetics floor on the first floor of the Isetan Shinjuku Main Building, lists the UV care items available at the store, divided into four categories: "colorless" products that are easy to use every day, "color bases" that brighten skin tone, foundations with "skincare benefits," and "partial care" for the body and lips.
In a four-part series, FASHION HEADLINE will introduce three particularly interesting items for each purpose. The fourth installment focuses on "point UV" products, designed to protect parts of the body, lips, and other areas other than the face from the strong sun.


[ section 4. UV Points ]
UV protection for parts of the body other than the face is something we tend to neglect, but this year we want to make sure we're providing thorough protection. We've carefully selected items that are light to wear and can be used frequently.

■ANNA SUI
The newly released "Face & Body Powder" (22g, 2 colors, 4,500 yen, SPF10・PA+ *Limited production available from May 1st) is a cooling powder that is perfect for summer. Apply it to your body after a bath or before going out to keep your skin smooth and comfortable.

■SUQQU
"Lip Protector" (3,500 yen, SPF19・PA+) protects your lips from damage caused by UV rays and dryness. It fits well and has moisturizing properties, making it useful as a lipstick base as well. It's also compact enough to slip easily into your makeup pouch.

■ADDICTION
Skin Protector Face & Body (120g 3,500 yen SPF35 PA+++ *Limited production release from May 6th) has a refreshing texture that spreads thinly and evenly on the skin without leaving a white mark, and is non-sticky, making it great for use on the face, neck, arms, and legs. It also has skincare benefits, leaving a smooth finish.