As the saying goes, "UV protection in April determines beautiful skin," so serious protection is essential in spring when UV levels soar. What are the must-have UV care items you'll want to incorporate this year?

The summer beauty catalog "SUMMER BEAUTY TRIBE," published by the cosmetics floor on the first floor of the main building of Isetan Shinjuku, lists the UV care items available at the store, divided into four categories based on their intended purpose: "colorless" products that are easy to use every day, "color bases" that brighten skin tone, foundations with "skincare benefits," and "partial care" for the body and lips.

So, starting from this issue, FASHION HEADLINE will be introducing three particularly interesting items for each purpose over the course of four articles. The first article features colorless "colorless UV" products.


[ section 1. Colorless UV ]
Colorless UV, which turns colorless when applied to the skin, provides thorough coverage even in areas that are often forgotten, such as the ears and neck. This season, in addition to SPF50, there are new items with more powerful PA++++. You'll want to protect yourself thoroughly every day to beat the strong sunlight.


■ Shu Uemura
Plan Chroma Chroma 4 UV Protector (40ml, 5,000 yen, SPF50, PA++++), a new UV protector that also protects against long UV-A rays, was released in February this year. It has water-resistant properties and a refreshing, moisturizing feel, enveloping the skin for protection. ■Kiehl's (Kiehl's Since 1851)
"DS UV Defense" (30ml, 3,800 yen, SPF50, PA++++) is a lotion-type sunscreen. Born from the skincare line, it boasts a gentle texture and skincare benefits. It's oil-free yet non-sticky, and it pairs well with foundation, making it a great makeup base. ■HACCI
"HACCI loves Barbie Aqua UV" (30g, 4,800 yen, SPF50+, PA++++ *Limited production) retains its fresh, comfortable stretch and adheres well to the skin, but now contains a new rose fruit powder made from polymer beads that absorb sebum and prevent makeup from coming off. It also offers pore coverage and added moisture. The refreshing scent of citrus fruits and lovely jasmine and lily of the valley is also appealing. The limited edition packaging, a collaboration with Barbie, is also cute.