37 Roast Beef, a restaurant specializing in authentic roast beef packed with the delicious flavor of lean meat, opened on the third floor of the main building of Omotesando Hills on April 22, celebrating its 10th anniversary. Following the success of 37 Steakhouse & Bar, a steakhouse that has enjoyed overwhelming support from meat lovers, this new restaurant specializes in meat. The roast beef, made with lean meat known for its anti-aging properties, is slowly cooked at low temperatures in an oven, concentrating the flavor and resulting in a tender and juicy finish. The excess fat is also removed during the cooking process, resulting in a low calorie diet. Another unique feature is the choice of four thicknesses to suit your taste, which the waiter will cut right in front of you. Chopped salads are also available, with eight dressings and a wide selection of chef-recommended toppings, and a hearty roast beef burger is available for lunch. In addition, to celebrate the 10th anniversary of Omotesando Hills, the restaurant will also be introducing a Japanese-style "Roast Beef Rice Bowl." Only 10 servings will be available per day during lunch hours from April 22nd to June 23rd.