Summer is just around the corner. While maintaining an effortless mood with a translucent look and natural sexiness, this year I want to express a passion that rivals the sun. In pursuit of beauty, I'll enjoy traveling around the world and try makeup that will enhance the summer's excitement.

The summer beauty catalog "SUMMER BEAUTY TRIBE," published by the cosmetics floor on the first floor of the main building of Isetan Shinjuku, features this summer's most notable new products from each brand from among the cosmetics items available at the store. In FASHION HEADLINE, our editorial team picks out and introduces brands that pique their interest.


Shu Uemura
Shu Uemura has released limited-edition summer collaboration items. This season, the brand's partner is the up-and-coming young Korean fashion designer, Kathleen KYE.

Among the lineup of items wrapped in pop and colorful limited edition packaging, the highlights are the three eyebrow items: the palette type "Brow: Palette Cappuccino/Dark Rose" (4,000 yen), the pencil type "Brow Sword Dark Rose, Dark Violet" (4,000 yen each), and the mascara type "Eyebrow Manicure Dark Rose, Dark Violet" (3,000 yen each). Add a touch of fashion to your usual makeup with the limited edition reddish dark rose! *All items will be released in limited quantities on April 28th.