My Little Box, a beauty box launched in late 2011 and now regularly subscribed to by approximately 60,000 people in France and Belgium, has launched in Japan. Sold by the French lifestyle information website My Little Paris, My Little Box contains cosmetics, accessories, stationery, and the mini magazine "MY LITTLE WORLD," selected by the MY LITTLE PARIS staff based on a different theme each month, such as "Christmas" in December and "Detox for the New Year" in January. The same box sold in Paris is now available for subscription in Japan. It costs 3,200 yen including shipping, and pre-orders are now open for delivery in October. The company was founded by Fany Pechioda, who was in charge of marketing for Jean Paul Gaultier at Shiseido in France. She started the company in 2008 with her sister Kanako Kokonoe, a Japanese illustrator living in Paris who is the editor-in-chief of MY LITTLE PARIS, and in five years it has grown to employ 70 staff members. The email newsletter, which is sent out three times a week, has over one million subscribers. She is said to be the woman running the most successful review site in the history of the French internet, and in 2012 she was selected as one of the "100 Most Influential Women in France."

Fanny, who says her dream was to expand her business into Japan, says, "I loved traveling around Paris, discovering great shops, restaurants, and brands, and sharing them with my friends, so I started MY LITTLE PARIS as a newsletter for 50 friends. Within a week, the number of subscribers had grown to 300, and in six months, to 10,000. I didn't know much about the Internet, but perhaps that's why I was able to create something new and different. I created MY LITTLE BOX because I wanted to step outside the online world and interact with users through physical objects. We now have 25 dedicated staff members working on making the boxes. I want to bring the joy of receiving a wonderful gift in your mailbox every month to everyone in Japan."

Another reason for the success is Kanako's illustrations. Kanako personally created all of the illustrations for the website, boxes, and more, creating a unique worldview. "We've been able to achieve this success thanks to Fanny's efforts, who has made it her motto to 'continue to try something new once every three months.' Parisian women and Japanese women have things in common, like valuing gifts and paying attention to details, so I thought this business would be successful in Japan as well," he says. Her illustrations have also caught the eye of the mayor of Paris, and in August of this year, a joint project with the city of Paris called "LES PARISIENS" was launched, with her illustrations being exhibited in around 1,000 locations around the city.