Reebok will open its first concept store in Japan, Reebok Roppongi Hills FitHub, on the basement floor of Metro Hat/Hollywood Plaza in Roppongi Hills on October 25th. Opening hours are from 11:00 to 21:00.

Reebok Roppongi Hills FitHub will offer a wide range of items, primarily in the training, studio fitness, walking, and running categories, based on the theme of "healthy and positive lifestyles." It will include popular series such as EASYTONE®, which provides exercise benefits just by walking, as well as the casual line Reebok Classic, and a wide range of other items from fitness to fashion.

To celebrate the opening, the store will be selling limited-edition products and holding special events.