This month, MAG, a joint exhibition of fashion, interior design, and miscellaneous goods, was held in Tokyo and Osaka. This marks the second time the exhibition has been held, following the first in March. The Tokyo exhibition took place from September 11th to 13th, and the Osaka exhibition from September 18th to 20th. The Tokyo exhibition featured 50 brands from 30 companies, including Vistone, Tabigata Shichininsha, and Woody Palace, while the Osaka exhibition featured 40 brands from 17 companies. This impressive number of exhibitors, hardly surprising considering it was only the second time the exhibition was held, demonstrates the high demand within the industry. Kazunari Ishizu, the organizer of the exhibition, served as MD for a major children's apparel company before going independent and founding a web production and sales promotion company. While the exhibits at MAG are diverse, they all share a natural, casual style. This is due to his careful selection of exhibitors, ensuring a consistent style. Regarding the reasons for hosting this joint exhibition, Ishizu said, "There are several large-scale exhibitions in Japan. However, even if you collect 1,000 business cards at those huge exhibitions, only a small percentage often lead to actual business transactions. I felt that an exhibition where people could have more in-depth, down-to-earth business negotiations was necessary." Regarding future prospects, he said, "We don't intend to expand the scale by simply increasing the number of exhibitors. We're thinking of capping it at around 50 companies." Ishizu, who is based in Kansai, stated, "Osaka, once the center of textiles, has become completely deserted, and most exciting exhibitions and events have been concentrated in Tokyo. As someone who has worked in Kansai for a long time, I want to develop this exhibition into one that will liven up the Kansai region. Since I can't do this alone, I want to coordinate and coordinate with several joint exhibitions and individual brand exhibitions." We'll be keeping an eye on future developments.