Saint Louis International Co., Ltd. will be co-hosting a limited-time event with Isetan Shinjuku store, showcasing 155 items from 42 brands, carefully selected by CEO Atsuko Morita based on the concept of "Femtech."
【URL】https://www.mistore.jp/shopping/feature/women_f2/femtech_w.html
"Sensual Life - Femtech that connects me with you"
Dates: Wednesday, March 17th - Tuesday, April 6th
Venue: Isetan Shinjuku Main Building, 1st Floor Promotion
Art by KAORUKO
Atsuko Morita pioneers Femtech for the era of 100-year lifespans
Phytotherapist Atsuko Morita studied phytotherapy and sexology (sexology) in France, and after returning to Japan, she has been involved in a variety of initiatives supporting women's physical and mental health and social activities. She also advocated for intimate care, which is now becoming a well-established trend, by developing her own products and pioneering the market in Japan to promote awareness of this trend.
Morita believes that the essence of femtech goes beyond simply resolving women's specific concerns and issues. It also encompasses all the things, experiences, and relationships that support women in their continued brilliance at each stage of life, in this era of 100-year life spans. To help women live more comfortably, facing and cherishing themselves, she selected products based on the concept of addressing emotions, sensuality, and communication, rather than simply focusing on care items.
Shop Image
In support of Atsuko Morita's vision, this event will feature a wide range of categories and participating brands. Items were selected from around the world with the help of various experts, including Ajumma representative Minori Kitahara, who acts as an import agent for overseas femtech brands. Products making their Japan debut will also be featured. In addition to Japanese specialists, messages from French sexual medicine authorities will be on display at the venue, promoting the importance of confronting one's own sexuality.
Feminine care / Sanitary care / Vaginal training / Partnership & love communication / Pleasure tech / Skin care / Hair care / Maternity, baby & kids / Inner care & supplements / Body care / Fragrance / Make up / Lingerie / Books, etc.
*Alphabetical order Aubade / Be-A / Celvoke / Christian Louboutin / CRAVE / exsens / fraulein kink / Fullmoon girl / INTIMINA / Je Joue / La Perla / Lora DiCarlo / nanadecor / OHNUT / OUTERSUNSET life / Period. / REGFROGS / RianneS / SINFIVE / sisiFILLE / The LADY. / TSUNO / uka / Waphyto / Woman essentials / Womanizer / WOMB LABO / yumedreaming / YAMAN / Aromatique / Intime Organic / Intimate / Goutal / Guerlain / Natracare / Bioturm / Fukumitsuya / Bond No.9 / Miller Harris / Maison Francis Kurkdjian / Moon Pants / 5001 / Books, and more.
Atsuko Morita's other vision is to create an environment where people can speak openly. In Japan, this field is still considered taboo and people often struggle alone. We will work with specialists from each generation to advocate the importance of listening, communicating, and discussing the body and mind with partners and family.
"As curators, we want to share this message," is the message we will be sharing with you as we develop this year's Femtech. At the venue, we will also be exhibiting favorite items carefully selected by specialists, with a rotating selection each week.
March 17th (Wed) - 23rd (Tue): Saeko
March 24th (Wed) - 30th (Tue): Emi Henmi
March 31st (Wed) - April 6th (Tue): Maki Nomiya
Saeko
Born November 16th, 1986 in Miyazaki Prefecture. She made her debut in the entertainment industry at the age of 14, and has since worked as a model, TV personality, and actress. Involved in product development since her teens, she has produced a variety of products, primarily apparel and cosmetics. She began support activities in 2010 and founded the general incorporated association Think The DAY in October 2019. In August 2020, she moved her base to Otawara City, Tochigi Prefecture, and is also involved in the management of NASU FARM VILLAGE. She is constantly disseminating information on all fields and expanding the scope of her activities.
Emi Henmi
Born December 16, 1976. Made her TV drama debut in 1993 in "Strawberry White Paper." She has appeared on numerous variety shows. In 2013, she opened the apparel brand "Plage," serving as its concept manager until 2018. She currently serves as the director of her own brand, "OUTERSUNSET."
Maki Nomiya
As the third vocalist of Pizzicato Five, she sparked the "Shibuya-kei" movement that was all the rage in the 90s both in Japan and overseas, becoming a music and fashion icon. She is currently active as a solo artist. 2020 marks her 60th birthday, and 2021 marks the 40th anniversary of her debut. She is active in a variety of fields, including music, fashion and beauty production, and as an essayist. On her birthday, March 12th, she will be holding a live streaming event, "Maki Nomiya Online Recital."
[Consultation Room with Atsuko Morita]
Atsuko Morita will provide direct advice at the venue.
https://www.mistore.jp/store/shinjuku/news_list/news_detail02073.html
*Scheduled to be held on Wednesday, March 17th, Wednesday, March 24th, Wednesday, March 31st, and Saturday, April 3rd.
*Reservations are required, and sessions are limited to 15 minutes per person.
[Online Seminar by Atsuko Morita and Obstetrician-Gynecologist Sumi Matsumine]
A specialist will explain the workings of the female body and provide care for issues specific to each generation.
https://www.mistore.jp/shopping/feature/women_f2/femtech_w.html
*Scheduled to be held on Saturday, March 27th from 7pm to 8pm.
[Instagram Live with Atsuko Morita and Specialists]
With the theme of "sensuality," we will openly discuss femtech for the new era. We will also introduce care that refines the mind and body to beautify.
Emi Hemmi Thursday, March 25th from 8pm @emiri_hemmi
Maki Nomiya Thursday, April 1st from 8pm @missmakinomiya
*Details will be announced on Morita Atsuko's Instagram (@atsuko1705) and Isetan Ma Lingerie Instagram (@isetan_shinjuku_malingerie).
https://www.instagram.com/atsuko1705/?hl=ja
https://www.instagram.com/isetan_shinjuku_malingerie/?hl=ja
Morita Atsuko
A leading expert in botanical therapy in Japan. Representative of Saint Louis International Co., Ltd. While working as a flight attendant, she encountered phytotherapy and experienced dramatic improvement, after which she moved to France. She studied plant pharmacology in earnest at the University of Paris 13. After returning to Japan, she sought to share her phytotherapy-based knowledge with society by formulating and developing the intimate zone and part-care brand "Intim Organic" and running the "Le Bois Phytotherapy School." In 2020, she launched "Waphyto," a total life care brand to support women throughout their lives. She also conceived and gave birth naturally at the age of 42. She has published many books.
*Due to various circumstances, the event content and brands featured may change. Thank you for your understanding.
Click here for company press release details
【URL】https://www.mistore.jp/shopping/feature/women_f2/femtech_w.html
"Sensual Life - Femtech that connects me with you"
Dates: Wednesday, March 17th - Tuesday, April 6th
Venue: Isetan Shinjuku Main Building, 1st Floor Promotion
Art by KAORUKOAtsuko Morita pioneers Femtech for the era of 100-year lifespans
Phytotherapist Atsuko Morita studied phytotherapy and sexology (sexology) in France, and after returning to Japan, she has been involved in a variety of initiatives supporting women's physical and mental health and social activities. She also advocated for intimate care, which is now becoming a well-established trend, by developing her own products and pioneering the market in Japan to promote awareness of this trend.
Morita believes that the essence of femtech goes beyond simply resolving women's specific concerns and issues. It also encompasses all the things, experiences, and relationships that support women in their continued brilliance at each stage of life, in this era of 100-year life spans. To help women live more comfortably, facing and cherishing themselves, she selected products based on the concept of addressing emotions, sensuality, and communication, rather than simply focusing on care items.
Shop ImageOne of Japan's largest, offering 155 items. Carefully selected with the help of experts, 42 brands participate
In support of Atsuko Morita's vision, this event will feature a wide range of categories and participating brands. Items were selected from around the world with the help of various experts, including Ajumma representative Minori Kitahara, who acts as an import agent for overseas femtech brands. Products making their Japan debut will also be featured. In addition to Japanese specialists, messages from French sexual medicine authorities will be on display at the venue, promoting the importance of confronting one's own sexuality.
Feminine care / Sanitary care / Vaginal training / Partnership & love communication / Pleasure tech / Skin care / Hair care / Maternity, baby & kids / Inner care & supplements / Body care / Fragrance / Make up / Lingerie / Books, etc.
Communicating with specialists from each generation. Toward a world where people can face themselves and speak openly with others.
Atsuko Morita's other vision is to create an environment where people can speak openly. In Japan, this field is still considered taboo and people often struggle alone. We will work with specialists from each generation to advocate the importance of listening, communicating, and discussing the body and mind with partners and family.
"As curators, we want to share this message," is the message we will be sharing with you as we develop this year's Femtech. At the venue, we will also be exhibiting favorite items carefully selected by specialists, with a rotating selection each week.
March 17th (Wed) - 23rd (Tue): Saeko
March 24th (Wed) - 30th (Tue): Emi Henmi
March 31st (Wed) - April 6th (Tue): Maki Nomiya
Saeko
Born November 16th, 1986 in Miyazaki Prefecture. She made her debut in the entertainment industry at the age of 14, and has since worked as a model, TV personality, and actress. Involved in product development since her teens, she has produced a variety of products, primarily apparel and cosmetics. She began support activities in 2010 and founded the general incorporated association Think The DAY in October 2019. In August 2020, she moved her base to Otawara City, Tochigi Prefecture, and is also involved in the management of NASU FARM VILLAGE. She is constantly disseminating information on all fields and expanding the scope of her activities.
Emi Henmi
Born December 16, 1976. Made her TV drama debut in 1993 in "Strawberry White Paper." She has appeared on numerous variety shows. In 2013, she opened the apparel brand "Plage," serving as its concept manager until 2018. She currently serves as the director of her own brand, "OUTERSUNSET."
Maki Nomiya
As the third vocalist of Pizzicato Five, she sparked the "Shibuya-kei" movement that was all the rage in the 90s both in Japan and overseas, becoming a music and fashion icon. She is currently active as a solo artist. 2020 marks her 60th birthday, and 2021 marks the 40th anniversary of her debut. She is active in a variety of fields, including music, fashion and beauty production, and as an essayist. On her birthday, March 12th, she will be holding a live streaming event, "Maki Nomiya Online Recital."
Event Information
[Consultation Room with Atsuko Morita]
Atsuko Morita will provide direct advice at the venue.
https://www.mistore.jp/store/shinjuku/news_list/news_detail02073.html
*Scheduled to be held on Wednesday, March 17th, Wednesday, March 24th, Wednesday, March 31st, and Saturday, April 3rd.
*Reservations are required, and sessions are limited to 15 minutes per person.
[Online Seminar by Atsuko Morita and Obstetrician-Gynecologist Sumi Matsumine]
A specialist will explain the workings of the female body and provide care for issues specific to each generation.
https://www.mistore.jp/shopping/feature/women_f2/femtech_w.html
*Scheduled to be held on Saturday, March 27th from 7pm to 8pm.
Matsumine Sumi | Doctor of Medicine
Director of Higashimine Clinic
Japan Society of Obstetrics and Gynecology Specialist
[Instagram Live with Atsuko Morita and Specialists]
With the theme of "sensuality," we will openly discuss femtech for the new era. We will also introduce care that refines the mind and body to beautify.
Emi Hemmi Thursday, March 25th from 8pm @emiri_hemmi
Maki Nomiya Thursday, April 1st from 8pm @missmakinomiya
*Details will be announced on Morita Atsuko's Instagram (@atsuko1705) and Isetan Ma Lingerie Instagram (@isetan_shinjuku_malingerie).
https://www.instagram.com/atsuko1705/?hl=ja
https://www.instagram.com/isetan_shinjuku_malingerie/?hl=ja
Morita Atsuko
A leading expert in botanical therapy in Japan. Representative of Saint Louis International Co., Ltd. While working as a flight attendant, she encountered phytotherapy and experienced dramatic improvement, after which she moved to France. She studied plant pharmacology in earnest at the University of Paris 13. After returning to Japan, she sought to share her phytotherapy-based knowledge with society by formulating and developing the intimate zone and part-care brand "Intim Organic" and running the "Le Bois Phytotherapy School." In 2020, she launched "Waphyto," a total life care brand to support women throughout their lives. She also conceived and gave birth naturally at the age of 42. She has published many books.
*Due to various circumstances, the event content and brands featured may change. Thank you for your understanding.
Click here for company press release details
The press releases included in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
