DIESEL will open the #DIESELREBOOT POP UP STORE, a limited-time store, at The Stage on the first floor of the Isetan Shinjuku Main Building from October 1st to 8th.
The store will feature limited-edition studded items from the Fall/Winter collection. The collection includes six men's items, such as a denim shirt (¥49,350) and an army-style coat (¥87,150), and five women's items, such as a mixed-material shirt (¥39,900) and a hooded coat with leather sleeves (¥155,400), for a total of 11 rock-inspired pieces.
#DIESELREBOOT, meaning "Diesel reboot," is the latest project by new artistic director Nicola Formichetti. Various projects will be implemented based on the brand's DNA of freedom, creativity, and originality. The pop-up store is scheduled to be rolled out worldwide.

During the same period, DIESEL FARM wine, DIESEL HOME COLLECTION, and limited edition DIESEL KIDS collections will also be available on other floors of the store (HOME COLLECTION only until the 15th).