Diesel releases "Jog Jeans" movie by Nicola Formichetti

Sep 9, 2013

Diesel has released a video featuring its "Jogg Jeans." The design was created by Nicola Formichetti, who was appointed artistic director this spring.

The Jogg Jeans are made from a jersey-like material that combines weaving and knitting for 360-degree stretch. Lightweight, soft, and durable, the front resembles denim while the back has a sweatshirt-like texture. The design follows the jeans' signature features, including side stitching, a coin pocket, and faded colors.

The video features nine dancers wearing the Jogg Jeans, performing an intense dance routine that combines classical and street dance styles. The soundtrack features a special edit of female rapper Azealia Banks' new song, "ATM Jam."
Diesel presents Jogg Jeans
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  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
  • Special movie for Jogg Jeans, created by Nicola Formichetti of Diesel, released
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