Nicola Formichetti, who retired as creative director of Mugler, has been appointed artistic director of Diesel. Brand founder Renzo Rosso enthusiastically commented, "I've finally found someone who's as crazy as I am!" "Nicola understands my vision, and together we'll come up with amazing ideas. I want to break the rules and lead the Diesel brand into a new era," he said. Rosso recently hinted at big news during Paris Fashion Week. Nicola, meanwhile, said, "When Renzo approached me, I felt the same way. My first project will be the Diesel Reboot, which will reshape the Diesel universe into something even more powerful. I'll collaborate with young creative talent from around the world." A countdown to the launch of the project has begun on a newly established Tumblr.

Nicolas will oversee all creative activities for Diesel's main line, including product, communication and interior design. In addition, new talent from different fields will also be recruited to the creative team.

A video in which the two talk about their appointments has been released.