Adidas Japan Co., Ltd. will launch its women's campaign, "WATCH US MOVE 'Get moving, free yourself'," on March 4, 2021. The campaign's first collection, "FORMOTION" (adidas.jp/watchusmove), is activewear designed to support women in all types of training. The collection will be available at Adidas stores nationwide, the Adidas online shop, and at retailers that stock Adidas products.
adidas.jp/watchusmove
#WatchUsMove
With the key message of "WATCH US MOVE 'Take action and free yourself,'" this campaign will promote an environment where women can easily participate in sports and develop innovative products for women throughout 2021. This campaign was launched to advocate that sports are for everyone, regardless of age, cultural background, or athletic ability. Starting with the release of the "FORMOTION" activewear, other products will be released throughout the year, including performance tights that provide comfortable support for sports during menstruation, performance footwear developed through research on the female body, and maternity wear. The FORMOTION collection, which will be released on March 4th, was created by an all-female design and development team based on data on body shapes and movement, as well as input from female athletes around the world. Using engineered knit technology inspired by shapewear, the collection adapts to the female body, providing strong compression in key areas where support is needed, such as the waist and hips, while optimizing freedom of movement in other areas. The knit is highly stretchable and stretchy, providing firm support while remaining comfortable and comfortable, even during intense exercise. Additionally, the collection features functional materials such as adidas' proprietary Aeroready fabric, which provides a smooth and comfortable fit, and PRIMEGREEN, a high-performance recycled material developed to achieve zero plastic waste. Clothing made with PRIMEGREEN contains at least 40% recycled materials. Additionally, streetwear brand adidas Originals will be releasing an apparel collection alongside the FORMOTION collection as part of this campaign. The collection features items perfect for both streetwear and the active dance scene.
To coincide with the release of the collection, the next-generation girl union "FAKY" will be appointed as the campaign icon, and the "#adidasFAKY" campaign will be launched. Coinciding with International Women's Day, a time to reflect on women's lifestyles, an online event will be held on March 8, 2021. In addition to talks about each member's ideas on free self-expression and the individuality they have upheld, the group will also be showcasing a special performance. In addition to a social media campaign that allows general consumers to participate in a collaborative movie with FAKY, a photo exhibition featuring FAKY will be held at the adidas Brand Center RAYARD MIYASHITA PARK from March 9 to 31, 2021.
【Product Overview】
FORMATION
W SUPER FORMOTION 2-tone tights
Product number: GN9134 / Store price: 9,990 yen + tax
W SUPER FORMOTION 2-tone bra, medium support
Product number: GP3406 / Store price: 7,990 yen + tax
DENIM TRACK TOP
Product number: GM5381 / Store price: 15,000 yen + tax
W SUPER FORMOTION 1-tone tights
Product number: GN9138 / In-store selling price 7,990 yen + tax
W SUPER FORMOTION 1-tone bra medium support
Product number: GL1013 / In-store selling price 5,490 yen + tax
ULTRABOOST DNA W
Product number: H02815 / In-store selling price 20,000 yen + tax
adidas Originals
Along with the campaign creative featuring BLACKPINK, a number of items that express your individuality will be available.
(From left to right)
■ROSÉ (Rose)
LONG TRACK TOP
Item number: GN2793 / Store price: ¥11,000 + tax
■LISA (Lisa)
BOXY TEE
Item number: GN3119 / Store price: ¥4,490 + tax
BELLISTA PANTS (Scheduled to be released in late March)
Item number: H39046 / Store price: ¥7,990 + tax
FORUM PLUS W
Item number: FY5223 / Store price: 12,000 yen + tax ■JENNIE (Jennie) DENIM HOODIE (Scheduled to be released in mid-March) Item number: GM5387 / Store price: 15,000 yen + tax DENIM SHORTS (Scheduled to be released in mid-March) Item number: GM5374 / Store price: 7,990 yen + tax CHOIGO W Item number: FY6501 / Store price: 12,000 yen + tax ■JISOO (Jisoo) LONG BOMBER JACKET Item number: GN3029 / Store price: 9,990 yen + tax TEE DRESS Item number: GN3115 /In-store selling price: 5,990 yen + tax
OZWEEGO W Ozweego W (scheduled to be released in early March)
Product number: FZ3779 /In-store selling price: 14,000 yen + tax
【Gift campaign】
■BLACKPINK sticker campaign
Customers who are registered with adiclub, or new customers who register and visit a participating store, will receive a BLACKPINK sticker as a gift. *Ends while stocks last
Period: From Thursday, March 4, 2021
Details: https://shop.adidas.jp/stores/article/2021030401/
■Adidas Originals Flagship Store Exclusive
"Dried Flower" Gift
Customers who purchase Originals products for 15,000 yen + tax or more will receive a bouquet of dried flowers that have been reborn from the fresh flowers used in in-store exhibitions. *Ends while stocks last
Period: From Thursday, March 4, 2021
Details: https://shop.adidas.jp/stores/article/2021022701/
*Products available may vary depending on the store.
[Stores where it is available]
■Adidas online shop adidas.jp/watchusmove
■All Adidas Brand Center/Brand Core Stores
■Other Adidas stores nationwide
*The design of the actual product may differ.
【"#adidasFAKY" Campaign Overview】
1. Online event "#adidasFAKY day"
- Date and time: Monday, March 8, 2021, 9:30pm - 10:10pm (planned)
- Expected program: "#adidasFAKY" talk session, FAKY performance
- How to participate: Will be streamed on the FAKY official YouTube account and FAKY LINE
- Participation fee: Free
- Performer: FAKY
- Organizer: adidas Japan Co., Ltd.
*The streaming time may change depending on the situation. We ask for your understanding. 2. Social Media Campaign "#adidasFAKY" Application Period: Monday, March 8, 2021 to Wednesday, March 17, 2021, 11:59 PM How to Participate and Details: Based on the theme of "Getting Yourself Moving Free," post photos of yourself shining bright, such as dance or sports scenes, on Instagram or Twitter with the hashtag "#adidasFAKY." A special collaboration movie with FAKY will be created based on videos and images posted during the campaign period. Any genre is welcome, including dance, sports, training, and fashion. The movie will be released on March 26th on adidas Instagram, Twitter, YouTube, and the official FAKY account. Comment from FAKY member Lil' Fang: I am very happy to have had the opportunity to participate in such a wonderful project. At FAKY, our focus is on freely sharing music without being bound by genre, gender, or national borders, so I really sympathize with this concept. We hope that through this initiative to let everything go and express ourselves freely, and through FAKY's music, we will be able to convey the "uniqueness" that we ourselves want to express.
【FAKY Profile】
A girl's union bringing together five incredible members with different roots and styles
Their 2017 album "Surrender" reached the top 10 on the Spotify Viral Top 50 chart in Japan and the US, and in July 2019, they announced the release of a trilogy of dance singles themed around girl power. Starting in August 2020, they will release the trilogy of singles, "Darling (Prod. GeG)," "little more," and "The Light" back to back, and a new song, "99," is scheduled for release on March 17th.
To date, the group has brought together some of the world's top choreographers, including Quick Style, Galen Hooks, and Jojo Gomez. Their high level of creativity and performance skills have attracted attention from around the world. They work to increase the number of people who can think, "I don't want to compare myself to others, I don't want to depend on others, I want to live a strong and beautiful life that is true to myself," and as a "new wave in the J-POP world," they continue to express a "new strength."
FAKY
https://faky.jp
Contact for General Customers
Adidas Customer Service TEL: 0570-033-033 Business Hours: Monday - Friday 9:30 - 18:00
Click here for company press release details
adidas.jp/watchusmove#WatchUsMove
With the key message of "WATCH US MOVE 'Take action and free yourself,'" this campaign will promote an environment where women can easily participate in sports and develop innovative products for women throughout 2021. This campaign was launched to advocate that sports are for everyone, regardless of age, cultural background, or athletic ability. Starting with the release of the "FORMOTION" activewear, other products will be released throughout the year, including performance tights that provide comfortable support for sports during menstruation, performance footwear developed through research on the female body, and maternity wear. The FORMOTION collection, which will be released on March 4th, was created by an all-female design and development team based on data on body shapes and movement, as well as input from female athletes around the world. Using engineered knit technology inspired by shapewear, the collection adapts to the female body, providing strong compression in key areas where support is needed, such as the waist and hips, while optimizing freedom of movement in other areas. The knit is highly stretchable and stretchy, providing firm support while remaining comfortable and comfortable, even during intense exercise. Additionally, the collection features functional materials such as adidas' proprietary Aeroready fabric, which provides a smooth and comfortable fit, and PRIMEGREEN, a high-performance recycled material developed to achieve zero plastic waste. Clothing made with PRIMEGREEN contains at least 40% recycled materials. Additionally, streetwear brand adidas Originals will be releasing an apparel collection alongside the FORMOTION collection as part of this campaign. The collection features items perfect for both streetwear and the active dance scene.
To coincide with the release of the collection, the next-generation girl union "FAKY" will be appointed as the campaign icon, and the "#adidasFAKY" campaign will be launched. Coinciding with International Women's Day, a time to reflect on women's lifestyles, an online event will be held on March 8, 2021. In addition to talks about each member's ideas on free self-expression and the individuality they have upheld, the group will also be showcasing a special performance. In addition to a social media campaign that allows general consumers to participate in a collaborative movie with FAKY, a photo exhibition featuring FAKY will be held at the adidas Brand Center RAYARD MIYASHITA PARK from March 9 to 31, 2021.
【Product Overview】
FORMATION
W SUPER FORMOTION 2-tone tights
Product number: GN9134 / Store price: 9,990 yen + tax
W SUPER FORMOTION 2-tone bra, medium support
Product number: GP3406 / Store price: 7,990 yen + tax
DENIM TRACK TOP
Product number: GM5381 / Store price: 15,000 yen + tax
W SUPER FORMOTION 1-tone tights
Product number: GN9138 / In-store selling price 7,990 yen + tax
W SUPER FORMOTION 1-tone bra medium support
Product number: GL1013 / In-store selling price 5,490 yen + tax
ULTRABOOST DNA W
Product number: H02815 / In-store selling price 20,000 yen + tax
adidas Originals
Along with the campaign creative featuring BLACKPINK, a number of items that express your individuality will be available.
(From left to right)
■ROSÉ (Rose)
LONG TRACK TOP
Item number: GN2793 / Store price: ¥11,000 + tax
■LISA (Lisa)
BOXY TEE
Item number: GN3119 / Store price: ¥4,490 + tax
BELLISTA PANTS (Scheduled to be released in late March)
Item number: H39046 / Store price: ¥7,990 + tax
FORUM PLUS W
Item number: FY5223 / Store price: 12,000 yen + tax ■JENNIE (Jennie) DENIM HOODIE (Scheduled to be released in mid-March) Item number: GM5387 / Store price: 15,000 yen + tax DENIM SHORTS (Scheduled to be released in mid-March) Item number: GM5374 / Store price: 7,990 yen + tax CHOIGO W Item number: FY6501 / Store price: 12,000 yen + tax ■JISOO (Jisoo) LONG BOMBER JACKET Item number: GN3029 / Store price: 9,990 yen + tax TEE DRESS Item number: GN3115 /In-store selling price: 5,990 yen + tax
OZWEEGO W Ozweego W (scheduled to be released in early March)
Product number: FZ3779 /In-store selling price: 14,000 yen + tax
【Gift campaign】
■BLACKPINK sticker campaign
Customers who are registered with adiclub, or new customers who register and visit a participating store, will receive a BLACKPINK sticker as a gift. *Ends while stocks last
Period: From Thursday, March 4, 2021
Details: https://shop.adidas.jp/stores/article/2021030401/
■Adidas Originals Flagship Store Exclusive
"Dried Flower" Gift
Customers who purchase Originals products for 15,000 yen + tax or more will receive a bouquet of dried flowers that have been reborn from the fresh flowers used in in-store exhibitions. *Ends while stocks last
Period: From Thursday, March 4, 2021
Details: https://shop.adidas.jp/stores/article/2021022701/
*Products available may vary depending on the store.
[Stores where it is available]
■Adidas online shop adidas.jp/watchusmove
■All Adidas Brand Center/Brand Core Stores
■Other Adidas stores nationwide
*The design of the actual product may differ.
【"#adidasFAKY" Campaign Overview】
1. Online event "#adidasFAKY day"
- Date and time: Monday, March 8, 2021, 9:30pm - 10:10pm (planned)
- Expected program: "#adidasFAKY" talk session, FAKY performance
- How to participate: Will be streamed on the FAKY official YouTube account and FAKY LINE
- Participation fee: Free
- Performer: FAKY
- Organizer: adidas Japan Co., Ltd.
*The streaming time may change depending on the situation. We ask for your understanding. 2. Social Media Campaign "#adidasFAKY" Application Period: Monday, March 8, 2021 to Wednesday, March 17, 2021, 11:59 PM How to Participate and Details: Based on the theme of "Getting Yourself Moving Free," post photos of yourself shining bright, such as dance or sports scenes, on Instagram or Twitter with the hashtag "#adidasFAKY." A special collaboration movie with FAKY will be created based on videos and images posted during the campaign period. Any genre is welcome, including dance, sports, training, and fashion. The movie will be released on March 26th on adidas Instagram, Twitter, YouTube, and the official FAKY account. Comment from FAKY member Lil' Fang: I am very happy to have had the opportunity to participate in such a wonderful project. At FAKY, our focus is on freely sharing music without being bound by genre, gender, or national borders, so I really sympathize with this concept. We hope that through this initiative to let everything go and express ourselves freely, and through FAKY's music, we will be able to convey the "uniqueness" that we ourselves want to express.
【FAKY Profile】
A girl's union bringing together five incredible members with different roots and styles
Their 2017 album "Surrender" reached the top 10 on the Spotify Viral Top 50 chart in Japan and the US, and in July 2019, they announced the release of a trilogy of dance singles themed around girl power. Starting in August 2020, they will release the trilogy of singles, "Darling (Prod. GeG)," "little more," and "The Light" back to back, and a new song, "99," is scheduled for release on March 17th.
To date, the group has brought together some of the world's top choreographers, including Quick Style, Galen Hooks, and Jojo Gomez. Their high level of creativity and performance skills have attracted attention from around the world. They work to increase the number of people who can think, "I don't want to compare myself to others, I don't want to depend on others, I want to live a strong and beautiful life that is true to myself," and as a "new wave in the J-POP world," they continue to express a "new strength."
FAKY
https://faky.jp
Contact for General Customers
Adidas Customer Service TEL: 0570-033-033 Business Hours: Monday - Friday 9:30 - 18:00
Click here for company press release details
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