Bottega Veneta to hold pop-up at Shinjuku Isetan where you can create your own one-of-a-kind animation

Nov 9, 2015

Bottega Veneta will host "MY STORY," an interactive pop-up event offering a hands-on experience of the brand's 2015-16 Cruise Collection and its worldview, from November 11th to 17th at Isetan Shinjuku Main Building's 1st floor The Stage #1, 2nd floor Women's Shoes Promotion, and 5th floor Center Park/The Stage #5. The event will be held at the 4th floor West Park/Luxury Stage/Center Park until the 24th.

According to the brand, the event name "MY STORY" represents the unique story that everyone has. The event will feature content that embodies Bottega Veneta's motto, "Your initials are enough," which respects individuality. Visitors can access the event on tablets installed at the venue or their smartphones and access a special website where questions that form the basis of the story will be displayed. By answering the questions on the screen, they can create their own "personal short movie" with illustrations that describe their characteristics, present, and future. The venue will also feature the 2015-2016 Cruise Collection, including a mini shoulder bag (275,000 yen) made from Madras Heritage material in a combination of three pink and red tones: Rose Bouvard, Peony, and Vesuvius, as well as a wallet (106,000 yen), coin purse (52,000 yen), business card holder (45,000 yen), and key ring (24,000 yen) from the same series, as well as event-exclusive polka dot and gold sneakers (78,000 yen).

Items exclusive to Isetan Shinjuku include new dark navy suede slip-on sneakers (64,000 yen), briefcase (345,000 yen), and crossbody bags (185,000 yen, 295,000 yen). Double cashmere coats, mouton vests and coats will also be featured.

Other locations hosting "MY STORY" include the Nihonbashi Mitsukoshi Main Store, the 1st floor central hall in the main building, and the Hankyu Umeda Main Store, the 1st floor Kotokoto Stage 11 (both locations from November 18th to 24th). Also featured are the Ginza Mitsukoshi Global Message on the 1st floor (November 25th to December 1st).
HEW
  • Isetan Shinjuku Main Building 1st Floor The Stage #1
  • Isetan Shinjuku Main Building 1st Floor The Stage #1
  • Isetan Shinjuku Main Building 2nd Floor Women's Shoes Promotion
  • Isetan Shinjuku Main Building 2nd Floor Women's Shoes
  • Isetan Shinjuku Main Building 4th Floor West Park/Luxury Stage
  • Isetan Shinjuku Main Building 4th Floor West Park/Luxury Stage
  • Isetan Shinjuku Main Building 5th Floor Center Park / The Stage #5
  • Isetan Shinjuku Main Building 5th Floor Center Park / The Stage #5
  • Isetan Shinjuku Main Building 1st Floor The Stage #1
  • Isetan Shinjuku Main Building 1st Floor The Stage #1
  • Isetan Shinjuku Main Building 2nd Floor Women's Shoes
  • Isetan Shinjuku Main Building 4th Floor West Park/Luxury Stage
  • Isetan Shinjuku Main Building 4th Floor West Park/Luxury Stage
  • Isetan Shinjuku Main Building 4th floor Center Park
  • Isetan Shinjuku Main Building 4th floor Center Park
  • Bottega Veneta Shop, 4th floor, Isetan Shinjuku Main Building
  • Bottega Veneta Shop, 4th floor, Isetan Shinjuku Main Building
  • Isetan Shinjuku Main Building 5th Floor Center Park / The Stage #5
  • Isetan Shinjuku Main Building 5th Floor Center Park / The Stage #5
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
  • Bottega Veneta to host interactive event "MY STORY" where customers can experience the brand's 2015-2016 Cruise Collection and its worldview
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