On March 3rd, Tiffany & Co. released a new watch with a 34mm case that gives a modern and elegant impression from its Icon Collection "Tiffany Atlas."






The Tiffany Atlas collection, launched in 1995, was inspired by the "Atlas Clock" (a statue of Atlas carrying a clock) that adorns the entrance to the Tiffany New York flagship store on Fifth Avenue. The Roman numerals that characterize this collection are a gift from a great ancient civilization that possessed an advanced concept of time. The simple, powerful and clean Roman numerals create a flowing, graceful look. The clean lines of the Tiffany Atlas are combined with sophisticated diamond accents and exceptional Swiss craftsmanship.

Mother-of-pearl dials are now available in new white and gray finishes. The delicate nature of mother-of-pearl dials requires meticulous craftsmanship to achieve the precise dimensions and shape required for cutting. The natural iridescence and beauty of mother-of-pearl are further enhanced through meticulous cutting, polishing, and a protective lacquer coating. Sparkling diamonds are set on the bezel, crown, and Roman numerals. These sustainably sourced, beautifully polished round brilliant diamonds are a hallmark of Tiffany.

All five timepieces, each featuring a Tiffany signature, will be available starting March 3, 2021.

Price
Model without diamonds on the bezel: 3 types
Dial: Mother-of-pearl, 2 types (white, gray): ¥750,000 (excluding tax)
Dial: Tiffany Blue Azurage finish: ¥715,000 (excluding tax)

Model with diamonds on the bezel: 2 types
Dial: White mother-of-pearl: ¥1,000,000 (excluding tax)
Dial: Tiffany Blue Azurage finish: ¥965,000 (excluding tax)



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