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Marni designer's stepdaughter launches jewelry brand ALIITA

Nov 20, 2015

Italian jewelry brand ALIITA is launching its first collection, "PURE." ALIITA is a jewelry brand created by Cynthia Vilchez-Castiglioni, stepdaughter of MARNI designer Consuelo Castiglioni. All products are made in Italy. The collection, based on the theme "PURE HOME," features motifs of everyday objects such as houses, envelopes, buckets, and snorkels. Necklaces, bracelets, and rings are available. The pieces are primarily made of 9K yellow gold, with some pieces available in 9K white gold. The house-themed doorknobs feature diamonds, emeralds, sapphires, and other stones. The house-themed "CASITA" collection includes necklaces (priced from ¥37,000 to ¥46,000), bracelets (priced from ¥18,000 to ¥46,000), and rings (¥31,000). Other products include the envelope-themed "CARTA" necklace (priced from 37,000 yen to 46,000 yen), the snorkeling-themed "SNORKEL" necklace (priced from 37,000 yen to 46,000 yen), the bucket-themed "BALDECITO" necklace (priced from 40,000 yen), and the snowman-themed "SNOWMAN" necklace (priced from 40,000 yen).

These products will be on sale for a limited time from November 25th to December 25th at D.EDIT on the 3rd floor of Hankyu Umeda Main Store, with plans to gradually expand to other stores.
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  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
  • Italian jewelry brand Arita launches with its first collection, "PURE"
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