Cartier releases new movie set in Paris, starring Karen Elson, about a diamond

Nov 24, 2015

Since its founding in 1847, Cartier diamonds have graced historically significant and memorable occasions around the world, as exemplified by the engagement ring given to Grace Kelly and the tiara passed down through the British royal family and worn by Catherine, Duchess of Cambridge.

To celebrate the unveiling of a new film about Cartier diamonds, Cartier held a special event in Japan, bringing together guests.

On the evening of November 10th, at the "Cartier Diamond" party held prior to the release of the film, a live photo shoot of the rising Japanese model Mona Matsuoka was held. Photographed by Akinori Ito and stylist Satoshi Hirota, the photoshoot featured a dynamic fashion shoot, watched by a dressed-up audience.

For the shoot, she wore high-end jewelry worth over 400 million yen. After the shoot, the audience enjoyed wearing the 10.59 carat diamond ring (worth approximately 200 million yen).

The dramatic 90-second movie, which was shown in advance at the event and is like a collage of famous movie scenes, was created by Swedish director Johan Renck. The shining diva in the movie is supermodel and singer Karen Elson. She plays a bold, free and dazzling Cartier lady, wearing a dress, lipstick and even hair dyed in the passionate red that is the Maison's iconic color.
編集部
  • Cartier releases new movie set in Paris, starring Karen Elson, about a diamond
  • Cartier releases new movie set in Paris, starring Karen Elson, about a diamond
  • On the evening of November 10th, a "Cartier Diamond" party was held in Tokyo ahead of the release of the movie.
  • On the evening of November 10th, a "Cartier Diamond" party was held in Tokyo ahead of the release of the movie.
  • A live fashion shoot by photographer Ito Akinori.
  • The model is Mona Matsuoka.
  • A live fashion shoot by photographer Ito Akinori.
  • On the evening of November 10th, a "Cartier Diamond" party was held in Tokyo ahead of the release of the movie.
  • Champagne such as Bollinger and Taittinger was served at the party.
  • On the evening of November 10th, a "Cartier Diamond" party was held in Tokyo ahead of the release of the movie.
  • On the evening of November 10th, a "Cartier Diamond" party was held in Tokyo ahead of the release of the movie.
  • Carlo Gariglio, President and Chief Executive Officer of Cartier at Richemont Japan, gave a speech.
  • On the evening of November 10th, a "Cartier Diamond" party was held in Tokyo ahead of the release of the movie.
  • On the evening of November 10th, a "Cartier Diamond" party was held in Tokyo ahead of the release of the movie.
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