
Cartier has launched the "STUDIO AMULETTE by Cartier" campaign for its "Amulet de Cartier" jewelry collection. Starting June 17th, special content featuring seven women, including actress Yoko Maki, will be released sequentially.
"Amulet de Cartier" was born from the concept of "Unlock your Wish," and is a jewelry collection worn like an amulet, imbued with wishes and feelings. Currently, it is available in seven colors: mother-of-pearl, onyx, opal, malachite, lapis lazuli, carnelian, and chrysoprase.
The campaign will feature content featuring seven women active in various fields, based on these seven colors. Based on the same theme as the collection, "Unlock your Wish," each woman's "wish" will be depicted through 12 Instagram photos and messages. Following the first release featuring Yoko Maki, dancer and choreographer Koharu Sugawara, professional tennis player Kimiko Date-Krumm, and actress Nana Komatsu, new content featuring model Mona Matsuoka was released today on the special website.
Since Mona Matsuoka expressed her desire to live in a house with a pool, the shoot took place in a studio with a pool. Matsuoka, who often makes tense expressions, commented, "It's rare to be photographed in a cute situation like today, so I'm looking forward to the finished product," as she innocently swam around.
Yoko Maki, whose wish is to "travel to an unknown world," wears a malachite amulet, a stone used since ancient times as a "travel talisman." Dressed in a botanical outfit, the 12 Instagram photos capture her journey through a beautiful, deep green forest, blending seamlessly into the vegetation. Looking back on the shoot, Maki Yoko commented, "Filming in the midst of greenery was very refreshing and made me feel open. Whenever I have time, I like to visit beautiful green places like these. I was told that the Amulet de Cartier that I wore this time is meant to be a talisman for travel, so during the shoot I imagined places I wanted to travel to."








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