Skincare and cosmetics brand HABA has opened the HABA Ginza Building. Located at 5-6-6 Ginza, Chuo-ku, Tokyo.
HABA, led by beauty producer Chieko Hiromori, produces and sells products without preservatives or additives, with a motto of "no preservatives." The brand's long-selling product, 99.9% pure natural beauty oil "Squalane" (15ml/¥1,400, 30ml/¥2,500, 60ml/¥4,600, 120ml/¥8,500), has sold over 9.1 million bottles (as of the end of September 2014). The center's products range from skincare, makeup, hair and body care, and even health foods.
The building is designed as a "learn and try concept store that supports tomorrow's beauty," allowing customers to freely try out all HABA products, including skincare, makeup, and supplements. The store also aims to provide a wide range of health and beauty information and support all women interested in beauty. The three-floor building, accented by solid wood, creates a calming atmosphere. The first floor features the Harbor Shop, where customers can freely try out skincare and mineral cosmetics. The second floor features a self-beauty experience corner featuring the store's original "AEON My Esthe II" facial massager and a bar counter offering free samples of beauty drinks. The third floor houses a seminar room featuring Hiromori's "Skin Power Support Academy." This regularly scheduled seminar offers beauty tips, skincare routines, and lifestyle habits for achieving beautiful skin. To celebrate the opening, model Sachi Suzuki visited the store on October 5th. She participated in a talk show with Hiromori as a one-day beauty ambassador. A regular user of Harbor products, Suzuki commented, "I use them with my child because they're additive-free and safe. The simple application process is perfect for saving time. They're a great help for busy working women and those raising children." "Today, Professor Hiromori taught me a lot of beauty tips and tricks, so I want to put them into practice right away," she said.

Suzuki Sachi has been an exclusive model for the women's magazine "AneCan" for seven years since its launch in 2007. She has also attracted attention in magazines such as "ef" and "ViVi," as well as on TV, in commercials, and on radio, while also raising two children.