Organic cosmetics brand SINN will be relaunched as "Sinn Purete," an organic base makeup and skincare line, on August 21st.

The "Purte" in the brand name means "pure," "pure," and "clean." Base makeup, which is the key to making makeup look beautiful, and the skincare items that determine the finish of that base makeup have been made easier to use and simpler.

The lineup of base makeup items includes Fit Base (3,800 yen), which has seven functions in one: serum, UV protection, primer, color control, foundation, concealer, and pore tightening, as well as powder (3,000 yen) and concealer (2,400 yen), which will be released in late November.

Skincare items include the AG Cream (9,000 yen) and AG Eye Cream (6,500 yen) containing pomegranate seed oil (pomegranate grenade oil) and royal jelly extract, which will be released on September 11th, and the AG Serum (6,000 yen), which will be released in late November.

To commemorate the debut of Shin Purte, a campaign will be held from August 21st to September 10th where a Shin Purte handkerchief pouch will be given as a gift with purchases of 8,000 yen or more (excluding tax).