YOAN, a new skincare brand produced by Yukos (Yuko Sugamoto), will be available online and at 21 Biople by CosmeKitchen stores nationwide, operated by Mash Beauty Lab, Inc., from February 22, 2021.
Based on the theme of "reset," YOAN realizes a new concept of "moisturizing exfoliation" that simultaneously exfoliates and moisturizes, increasing skin's hydration as it resets stress through daily exfoliation. It thoroughly addresses the delicate skin of modern women, whose skin is prone to fluctuations due to daily environmental changes and external stress caused by UV rays and atmospheric influences. With the power of organic ingredients and fermentation, YOAN helps regulate the skin's rhythm, leading to soft, translucent skin. YOAN's packaging also takes sustainability into consideration, using Biople and recyclable materials, and the brand as a whole promotes clean beauty.
YOAN's brand philosophy and approach to sustainability resonate with Biople by Cosme Kitchen, which advocates an organic lifestyle, and it has been decided that the products will be sold at 21 Biople by Cosme Kitchen stores nationwide.
YOAN producer Sugamoto commented on the release at Biople by Cosme Kitchen, "As I myself am also a talent, until now I have mostly made products for my supportive fans, but I want YOAN to reach people who don't know me. I want the brand to take on a life of its own. I feel that this is what it has to be. We have created such great items that it makes me realize that. By releasing the products at Biople by Cosme Kitchen, which is loved by people who live an organic lifestyle, I would be happy if a wide range of people could pick them up." Additionally, Mukubayashi, Vice President of Mash Beauty Lab, which operates Biople by CosmeKitchen, said of YOAN, "I empathize with the brand's philosophy and straightforward approach to its products, and I hope that this initiative will help to increase the number of people interested in organic living, even just a little."
Furthermore, to commemorate the release of "YOAN," YOAN producer Yukos will be hosting an Instagram Live on the official YOAN Instagram on March 3rd, along with guest Shinoda Mariko. They will talk about what they pay attention to in order to "reset" themselves daily, as well as skincare and other beauty topics. A gift campaign will also be held for those who watch the Instagram Live.
Features of "YOAN"
A 2-way approach that provides both exfoliating and moisturizing care
By conditioning the keratin that forms the foundation of the skin every day and promoting cell turnover, it increases the skin's ability to retain moisture by preventing unnecessary substances from accumulating, and by incorporating an abundance of highly moisturizing ingredients, it achieves "moisturizing exfoliating care."
YOAN's original fermented extract, "BIO-Quintet"
An extract developed by fermenting a unique blend of five ingredients: "Aspergillus," "Saccharomyces," "honey," "Marjoram leaf extract," and "rice." It regulates the keratin cycle and sebum balance, supporting the skin's barrier function from both inside and out.
Clean Beauty
All items are made with over 97% naturally derived ingredients and are hypoallergenic, eliminating negative elements without compromising on effectiveness, including being ethanol-free, paraben-free, mineral oil-free, petroleum-based synthetic surfactant-free, synthetic fragrance-free, synthetic coloring-free, and containing no animal-derived ingredients. The packaging is also sustainable, using BioPET and recyclable materials. It is cruelty-free (no animal testing is conducted).
Rose & Geranium Scent
The relaxing rose and geranium scent and thick texture based on geranium water offer a skincare time that allows you to "reset" both body and mind.
Product name: BQ Cleansing Balm
Contents: 95g Price: 3,850 yen (tax included)
Product name: BQ Hot Cleansing Gel
Contents: 200ml Price: 3,850 yen (tax included)
Product name: BQ Washing Foam
Contents: 120g Price: 3,850 yen (tax included)
Product name: BQ Treatment Lotion
Contents: 150ml Price: 3,850 yen (tax included)
Product name: BQ Clear Serum Emulsion
Contents: 120ml Price: 4,400 yen (tax included)
Product name: BQ Treatment Cream
Contents: 55g Price: 4,950 yen (tax included)
Product name: BQ Treatment Oil
Contents: 30ml Price: 5,500 yen (tax included)
YOAN Instagram Live to be held on Wednesday, March 3rd
~ Yukos x Shinoda Mariko talk about YOAN and beauty ~
On March 3, 2021, YOAN producer Yukos will host an Instagram Live with guest Mariko Shinoda on the official YOAN Instagram. They will discuss beauty topics such as skincare and what they do to "reset" themselves daily. A gift campaign will also be held for those who watch the Instagram Live.
Date: Wednesday, March 3, 2021 Time: 7:00 PM - 8:00 PM Broadcast: YOAN Official Instagram
Instagram: https://www.instagram.com/yoan_organic
YOAN ONLINE SHOP: https://shop.yoan.jp
Instagram: https://www.instagram.com/yoan_organic
Twitter: https://twitter.com/yoan_organic
Click here for company press release details
Based on the theme of "reset," YOAN realizes a new concept of "moisturizing exfoliation" that simultaneously exfoliates and moisturizes, increasing skin's hydration as it resets stress through daily exfoliation. It thoroughly addresses the delicate skin of modern women, whose skin is prone to fluctuations due to daily environmental changes and external stress caused by UV rays and atmospheric influences. With the power of organic ingredients and fermentation, YOAN helps regulate the skin's rhythm, leading to soft, translucent skin. YOAN's packaging also takes sustainability into consideration, using Biople and recyclable materials, and the brand as a whole promotes clean beauty.
YOAN's brand philosophy and approach to sustainability resonate with Biople by Cosme Kitchen, which advocates an organic lifestyle, and it has been decided that the products will be sold at 21 Biople by Cosme Kitchen stores nationwide.
YOAN producer Sugamoto commented on the release at Biople by Cosme Kitchen, "As I myself am also a talent, until now I have mostly made products for my supportive fans, but I want YOAN to reach people who don't know me. I want the brand to take on a life of its own. I feel that this is what it has to be. We have created such great items that it makes me realize that. By releasing the products at Biople by Cosme Kitchen, which is loved by people who live an organic lifestyle, I would be happy if a wide range of people could pick them up." Additionally, Mukubayashi, Vice President of Mash Beauty Lab, which operates Biople by CosmeKitchen, said of YOAN, "I empathize with the brand's philosophy and straightforward approach to its products, and I hope that this initiative will help to increase the number of people interested in organic living, even just a little."
Furthermore, to commemorate the release of "YOAN," YOAN producer Yukos will be hosting an Instagram Live on the official YOAN Instagram on March 3rd, along with guest Shinoda Mariko. They will talk about what they pay attention to in order to "reset" themselves daily, as well as skincare and other beauty topics. A gift campaign will also be held for those who watch the Instagram Live.
Features of "YOAN"
A 2-way approach that provides both exfoliating and moisturizing care
By conditioning the keratin that forms the foundation of the skin every day and promoting cell turnover, it increases the skin's ability to retain moisture by preventing unnecessary substances from accumulating, and by incorporating an abundance of highly moisturizing ingredients, it achieves "moisturizing exfoliating care."
YOAN's original fermented extract, "BIO-Quintet"
An extract developed by fermenting a unique blend of five ingredients: "Aspergillus," "Saccharomyces," "honey," "Marjoram leaf extract," and "rice." It regulates the keratin cycle and sebum balance, supporting the skin's barrier function from both inside and out.
Clean Beauty
All items are made with over 97% naturally derived ingredients and are hypoallergenic, eliminating negative elements without compromising on effectiveness, including being ethanol-free, paraben-free, mineral oil-free, petroleum-based synthetic surfactant-free, synthetic fragrance-free, synthetic coloring-free, and containing no animal-derived ingredients. The packaging is also sustainable, using BioPET and recyclable materials. It is cruelty-free (no animal testing is conducted).
Rose & Geranium Scent
The relaxing rose and geranium scent and thick texture based on geranium water offer a skincare time that allows you to "reset" both body and mind.
Product name: BQ Cleansing Balm
Contents: 95g Price: 3,850 yen (tax included)
Product name: BQ Hot Cleansing Gel
Contents: 200ml Price: 3,850 yen (tax included)
Product name: BQ Washing Foam
Contents: 120g Price: 3,850 yen (tax included)
Product name: BQ Treatment Lotion
Contents: 150ml Price: 3,850 yen (tax included)
Product name: BQ Clear Serum Emulsion
Contents: 120ml Price: 4,400 yen (tax included)
Product name: BQ Treatment Cream
Contents: 55g Price: 4,950 yen (tax included)
Product name: BQ Treatment Oil
Contents: 30ml Price: 5,500 yen (tax included)
YOAN Instagram Live to be held on Wednesday, March 3rd
~ Yukos x Shinoda Mariko talk about YOAN and beauty ~
On March 3, 2021, YOAN producer Yukos will host an Instagram Live with guest Mariko Shinoda on the official YOAN Instagram. They will discuss beauty topics such as skincare and what they do to "reset" themselves daily. A gift campaign will also be held for those who watch the Instagram Live.
Date: Wednesday, March 3, 2021 Time: 7:00 PM - 8:00 PM Broadcast: YOAN Official Instagram
Instagram: https://www.instagram.com/yoan_organic
YOAN ONLINE SHOP: https://shop.yoan.jp
Instagram: https://www.instagram.com/yoan_organic
Twitter: https://twitter.com/yoan_organic
Click here for company press release details
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