21, 2021 English: 
(C) 2021 Pokémon.(C) 1995 -2021 Nintendo/Creatures Inc./GAME FREAK inc.
Shiseido, from its sunscreen brand "ANESSA," which has held the No. 1 sales share for 20 consecutive years*2, will be releasing a limited edition packaged product of "ANESSA Perfect UV Skin Care Milk a," a collaboration with the globally popular Pokémon "Pikachu," "Eevee," and "Squirtle" [total of 1 item, 3 varieties: no printed price] in limited quantities in Japan from March 21, 2021. *1 "Strongest" refers to SPF50+, PA++++, and the waterproof effect of Anessa. *2 Intage SRI Sunscreen Market Anessa Brand (Value Share) Data Period: January 2001 to December 2016, Intage SRI+ Sunscreen Market Anessa Brand (Value Share) Data Period: January 2017 to December 2020.
Release Background
Based on the theme "Anessa, I'll go anywhere with you!", this product is a collaboration between "Anessa, which combines powerful UV protection and skincare benefits" and "Pokémon, your wonderful partner that makes adventure fun at any time and expands the possibilities for taking on any challenge," and was created to support people who believe in possibilities and enjoy taking on challenges. The limited edition packaging was created in the hope that it will become an irreplaceable and special companion for everyone, bringing excitement to their daily lives.
What is Pokémon?
Pokémon's roots lie in the Game Boy software "Pokémon Red and Green," which was released in 1996. This new way of playing, characterized by collecting, raising, and trading Pokémon, gained overwhelming support among elementary school students, and its popularity has since expanded globally with the development of a variety of content, including a trading card game, television anime, movies, and apps. Cumulative sales of the game software have exceeded 300 million units, and the app "Pokémon GO," released in 2016, has reached 1 billion downloads*3 worldwide, making it a long-standing favorite among a wide range of generations. *3 (As of August 2019) Researched by Niantic, Inc. Product Features: The collaboration product, "ANESSA Perfect UV Skin Care Milk a" (60mL), is equipped with "Aqua Booster EX Technology," which strengthens the UV-blocking film when it comes into contact with sweat or water, and "Thermo Booster Technology," which strengthens the UV-blocking film when exposed to solar heat. It also contains moisturizing and skin-beautifying ingredients that prevent dryness and damage caused by UV rays and provide moisture. This beauty sun care product combines powerful UV protection with skincare benefits. It is also resistant to humidity and friction, prevents mask tanning, and contains 50% skincare ingredients to prevent dryness and other irritations caused by masks. It also has a beauty-boosting effect, spreading a natural glow and leaving your skin looking brighter, making it suitable for everyday use even when wearing a mask.
Communication and Sales Development
A "concept movie," which conveys that Anessa has become a special existence like Pokémon, and that as its fun and possibilities expand, it will be possible to challenge anything, anywhere, will be released on February 26, 2021, while "Anessa Feature Movies" featuring each Pokémon will be released on the Anessa brand site, social media accounts, and YouTube from March 12, 2021.
Domestic sales channels include approximately 12,000 stores, including drugstores, general merchandise stores, and cosmetics specialty stores, as well as Shiseido's comprehensive beauty website, "Watashi Plus."
【Product Overview】
(C) 2021 Pokémon.(C) 1995 -2021 Nintendo/Creatures Inc./GAME FREAK inc.
ANESSA Perfect UV Skin Care Milk a
Pikachu, Eevee, Squirtle
For face and body
SPF50+・PA++++
60mL
No printed price
【Limited quantity】
Pokémon-exclusive packaging
Protect your beautiful skin now and in the future with the strongest UV protection and skincare benefits
"Strongest" refers to SPF50+, PA++++, and the waterproof effect of Anessa.
○ The UV blocking film becomes stronger in response to heat from the sun, etc.
- Thermo Booster Technology
○ The UV blocking film becomes stronger when exposed to sweat or water.
Also uses "Aqua Booster EX Powder", which is resistant to abrasion.
- Aqua Booster EX Technology
○ Contains 50% skincare ingredients. A double blend of beauty ingredients provides moisture and cares for dryness damaged by UV rays. -Moisturizing and skin-beautifying ingredients
(1) Yellow flower extract (Rosaceae/Tormentilla), licorice-derived ingredient*4, super hyaluronic acid*5, collagen, glycerin
(2) Green tea extract (from Uji, Kyoto), edelweiss, aqua impur*6, glycerin
*4 Glycyrrhizic acid
*5 Sodium acetyl hyaluronate
*6 Original ingredient PEG/PPG-14/7 dimethyl ether
○Super waterproof
○Can also be used as a makeup base.
○Can be easily removed with soap.
○A milky texture that blends smoothly and has an airy, non-sticky feel.
○Sandproof effect that prevents sand from sticking to the skin.
○Refreshing citrus soap scent.
○Colorant-free and allergy tested.
(This does not mean that allergies will not occur in all people.)
Reference Information
《About the Packaging》
There are three limited edition packages for sale in Japan: "Pikachu," "Eevee," and "Squirtle," with the "Eevee" package only available in Japan. The backs of the Pikachu and Eevee bottles come in two patterns, male and female, and you cannot see which one is inside from the outer bag, so you'll have to open the package to find out.
(C) 2021 Pokémon.(C) 1995 -2021 Nintendo/Creatures Inc./GAME FREAK inc.
《Movie Summary》
■Concept Movie (60 seconds/15 seconds)
As if riding a roller coaster through a world where fantasy and reality intersect, the movie depicts a story in which you go on an adventure with Anessa and Pikachu, gaining confidence and freedom as the fun and possibilities expand.
・(60-second version) Youtube URL: https://corp.shiseido.com/jp/r/yt/20210226/01/?rt_pr=tri10
・(15-second version) Youtube URL: https://corp.shiseido.com/jp/r/yt/20210226/02/?rt_pr=tri10
*Released on the ANESSA brand site, social media accounts, and Youtube.
・Storyboard (60 seconds/15 seconds)
(C) 2021 Pokémon.(C) 1995 -2021 Nintendo/Creatures Inc./GAME FREAK inc.
■Anessa function movie (Pikachu version, Eevee version, Squirtle version, 15 seconds each)
By showcasing the high functionality of Anessa along with the appeal of each Pokémon, it is sure to attract many fans, from children to adults.
*Scheduled to be released on YouTube from 11am on Friday, March 12th.
▼ Anessa Brand Site Pokémon Collaboration
http://anessa.shiseido.co.jp/products/suncare/pokemon/?rt_pr=tri10
▼ Press Release
https://corp.shiseido.com/jp/news/detail.html?n=00000000003097&rt_pr=tri10
▼ Shiseido Company Information
https://corp.shiseido.com/?rt_pr=tri10
Click here for details on the company press release
(C) 2021 Pokémon.(C) 1995 -2021 Nintendo/Creatures Inc./GAME FREAK inc.Shiseido, from its sunscreen brand "ANESSA," which has held the No. 1 sales share for 20 consecutive years*2, will be releasing a limited edition packaged product of "ANESSA Perfect UV Skin Care Milk a," a collaboration with the globally popular Pokémon "Pikachu," "Eevee," and "Squirtle" [total of 1 item, 3 varieties: no printed price] in limited quantities in Japan from March 21, 2021. *1 "Strongest" refers to SPF50+, PA++++, and the waterproof effect of Anessa. *2 Intage SRI Sunscreen Market Anessa Brand (Value Share) Data Period: January 2001 to December 2016, Intage SRI+ Sunscreen Market Anessa Brand (Value Share) Data Period: January 2017 to December 2020.
Release Background
Based on the theme "Anessa, I'll go anywhere with you!", this product is a collaboration between "Anessa, which combines powerful UV protection and skincare benefits" and "Pokémon, your wonderful partner that makes adventure fun at any time and expands the possibilities for taking on any challenge," and was created to support people who believe in possibilities and enjoy taking on challenges. The limited edition packaging was created in the hope that it will become an irreplaceable and special companion for everyone, bringing excitement to their daily lives.
What is Pokémon?
Pokémon's roots lie in the Game Boy software "Pokémon Red and Green," which was released in 1996. This new way of playing, characterized by collecting, raising, and trading Pokémon, gained overwhelming support among elementary school students, and its popularity has since expanded globally with the development of a variety of content, including a trading card game, television anime, movies, and apps. Cumulative sales of the game software have exceeded 300 million units, and the app "Pokémon GO," released in 2016, has reached 1 billion downloads*3 worldwide, making it a long-standing favorite among a wide range of generations. *3 (As of August 2019) Researched by Niantic, Inc. Product Features: The collaboration product, "ANESSA Perfect UV Skin Care Milk a" (60mL), is equipped with "Aqua Booster EX Technology," which strengthens the UV-blocking film when it comes into contact with sweat or water, and "Thermo Booster Technology," which strengthens the UV-blocking film when exposed to solar heat. It also contains moisturizing and skin-beautifying ingredients that prevent dryness and damage caused by UV rays and provide moisture. This beauty sun care product combines powerful UV protection with skincare benefits. It is also resistant to humidity and friction, prevents mask tanning, and contains 50% skincare ingredients to prevent dryness and other irritations caused by masks. It also has a beauty-boosting effect, spreading a natural glow and leaving your skin looking brighter, making it suitable for everyday use even when wearing a mask.
Communication and Sales Development
A "concept movie," which conveys that Anessa has become a special existence like Pokémon, and that as its fun and possibilities expand, it will be possible to challenge anything, anywhere, will be released on February 26, 2021, while "Anessa Feature Movies" featuring each Pokémon will be released on the Anessa brand site, social media accounts, and YouTube from March 12, 2021.
Domestic sales channels include approximately 12,000 stores, including drugstores, general merchandise stores, and cosmetics specialty stores, as well as Shiseido's comprehensive beauty website, "Watashi Plus."
【Product Overview】
(C) 2021 Pokémon.(C) 1995 -2021 Nintendo/Creatures Inc./GAME FREAK inc.ANESSA Perfect UV Skin Care Milk a
Pikachu, Eevee, Squirtle
For face and body
SPF50+・PA++++
60mL
No printed price
【Limited quantity】
Pokémon-exclusive packaging
Protect your beautiful skin now and in the future with the strongest UV protection and skincare benefits
"Strongest" refers to SPF50+, PA++++, and the waterproof effect of Anessa.
○ The UV blocking film becomes stronger in response to heat from the sun, etc.
- Thermo Booster Technology
○ The UV blocking film becomes stronger when exposed to sweat or water.
Also uses "Aqua Booster EX Powder", which is resistant to abrasion.
- Aqua Booster EX Technology
○ Contains 50% skincare ingredients. A double blend of beauty ingredients provides moisture and cares for dryness damaged by UV rays. -Moisturizing and skin-beautifying ingredients
(1) Yellow flower extract (Rosaceae/Tormentilla), licorice-derived ingredient*4, super hyaluronic acid*5, collagen, glycerin
(2) Green tea extract (from Uji, Kyoto), edelweiss, aqua impur*6, glycerin
*4 Glycyrrhizic acid
*5 Sodium acetyl hyaluronate
*6 Original ingredient PEG/PPG-14/7 dimethyl ether
○Super waterproof
○Can also be used as a makeup base.
○Can be easily removed with soap.
○A milky texture that blends smoothly and has an airy, non-sticky feel.
○Sandproof effect that prevents sand from sticking to the skin.
○Refreshing citrus soap scent.
○Colorant-free and allergy tested.
(This does not mean that allergies will not occur in all people.)
Reference Information
《About the Packaging》
There are three limited edition packages for sale in Japan: "Pikachu," "Eevee," and "Squirtle," with the "Eevee" package only available in Japan. The backs of the Pikachu and Eevee bottles come in two patterns, male and female, and you cannot see which one is inside from the outer bag, so you'll have to open the package to find out.
(C) 2021 Pokémon.(C) 1995 -2021 Nintendo/Creatures Inc./GAME FREAK inc.《Movie Summary》
■Concept Movie (60 seconds/15 seconds)
As if riding a roller coaster through a world where fantasy and reality intersect, the movie depicts a story in which you go on an adventure with Anessa and Pikachu, gaining confidence and freedom as the fun and possibilities expand.
・(60-second version) Youtube URL: https://corp.shiseido.com/jp/r/yt/20210226/01/?rt_pr=tri10
・(15-second version) Youtube URL: https://corp.shiseido.com/jp/r/yt/20210226/02/?rt_pr=tri10
*Released on the ANESSA brand site, social media accounts, and Youtube.
・Storyboard (60 seconds/15 seconds)
(C) 2021 Pokémon.(C) 1995 -2021 Nintendo/Creatures Inc./GAME FREAK inc.■Anessa function movie (Pikachu version, Eevee version, Squirtle version, 15 seconds each)
By showcasing the high functionality of Anessa along with the appeal of each Pokémon, it is sure to attract many fans, from children to adults.
*Scheduled to be released on YouTube from 11am on Friday, March 12th.
▼ Anessa Brand Site Pokémon Collaboration
http://anessa.shiseido.co.jp/products/suncare/pokemon/?rt_pr=tri10
▼ Press Release
https://corp.shiseido.com/jp/news/detail.html?n=00000000003097&rt_pr=tri10
▼ Shiseido Company Information
https://corp.shiseido.com/?rt_pr=tri10
Click here for details on the company press release
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