MARLMARL is a popular baby gift brand, known for its round bibs and other baby shower gifts. Since its founding, the brand has embraced the idea of "bringing excitement to parenting!" and is committed to providing special gifts for special people.
MARLMARL's Isetan Shinjuku store reopened on March 5, 2021, on the 6th floor of the main building. We spoke with Haruko Kubo, Chief VMD, responsible for the creation of MARLMARL stores, about the new store concept, the brand's story, and the carefully selected items.
Marlmarl was founded in 2012 with the aim of becoming the gift brand of choice for baby showers. The idea behind the launch of the brand was to create a brand that would offer a truly unique selection of baby items, instead of the usual "childish" selections that often led people to choose "this is good enough."
We refer to gift givers as "gifters" and gift recipients as "gifted." We want gift givers to have a wonderful experience at our stores and be happy. Gifted recipients receive gifts chosen through wonderful experiences, creating a chain of joy. The relationship between gifter and gifted is strengthened through gifts. Gifts are the catalyst for weaving stories. Marlmarl gifts, chosen because they're the best, create a chain of joyful stories. This is the brand philosophy we at Marlmarl have always held dear.
When designing our stores, we aim to create spaces that adults will find appealing. We want our customers to have a wonderful experience, whether they visit in person or online. Our stores aren't just places; we want to make the time they take the time to visit a fulfilling one.
In this renovation of Isetan Shinjuku, we have created a store that is enjoyable for customers, both adults and children, with a focus on the perspective of small children, so that they can enjoy themselves according to their purpose, and so that both adults and children can leave feeling even more satisfied than ever before.
For gift-givers, we offer the "by MARLMARL" gift box, selected by MARLMARL, so that you can quickly select a gift even during busy times after work. We have a wide selection of gift boxes on display in the "Gift Marche" zone, making it easy to choose the perfect gift for the right recipient, whether you're giving a gift to someone special or sharing a gift with someone else.
For those shopping with children, we've enhanced the "Play With" zone, where children can have fun while adults shop. In addition to traditional playground equipment like rolling balls, we've also added touchscreens. The color selected on the touchscreen lights up in conjunction with a small tunnel installed throughout the store. Babies and preschoolers alike can walk through the tunnel and play.
We want our new store to be a place that children will want to visit because it's fun. We want to present it to Isetan customers as a place that embodies our brand, which respects children as individuals without prejudice to "childhood." We also aim to create a sales floor that provides a satisfying shopping experience for adults, even when they're busy, with children, and with children.
Our products are designed with functionality and design in mind, with the hope that they will last a long time. Our products are always designed to meet moms' "I wish there was something like this" needs. Children grow quickly, so they quickly outgrow their clothes. However, we strive to create items that can be worn for many years to come, allowing you to change the way they wear them as they grow.
Marlmarl's signature item, the "Round Bib," was born when one of our founding members, a former fashion stylist, was troubled by bibs that kept getting around kids' necks on the set of children's photo shoots, and came up with the idea of making a bib that was okay to spin around! Not only is the round appearance cute, but it's also functional, as if one part of the bib gets dirty, it can be easily moved and used again.
In terms of design, rather than expressing what is known as "childishness," we strive to create something that adults will also like and choose, just like in creating our stores.
Photo location: MARLMARL Headquarters
MARLMARL's Isetan Shinjuku store reopened on March 5, 2021, on the 6th floor of the main building. We spoke with Haruko Kubo, Chief VMD, responsible for the creation of MARLMARL stores, about the new store concept, the brand's story, and the carefully selected items.
The World of Marlmarl: Baby Gifts That Spread Joy
Marlmarl was founded in 2012 with the aim of becoming the gift brand of choice for baby showers. The idea behind the launch of the brand was to create a brand that would offer a truly unique selection of baby items, instead of the usual "childish" selections that often led people to choose "this is good enough."
We refer to gift givers as "gifters" and gift recipients as "gifted." We want gift givers to have a wonderful experience at our stores and be happy. Gifted recipients receive gifts chosen through wonderful experiences, creating a chain of joy. The relationship between gifter and gifted is strengthened through gifts. Gifts are the catalyst for weaving stories. Marlmarl gifts, chosen because they're the best, create a chain of joyful stories. This is the brand philosophy we at Marlmarl have always held dear.
We want to create a store that both adults and children visit because it's fun.
When designing our stores, we aim to create spaces that adults will find appealing. We want our customers to have a wonderful experience, whether they visit in person or online. Our stores aren't just places; we want to make the time they take the time to visit a fulfilling one.
In this renovation of Isetan Shinjuku, we have created a store that is enjoyable for customers, both adults and children, with a focus on the perspective of small children, so that they can enjoy themselves according to their purpose, and so that both adults and children can leave feeling even more satisfied than ever before.
For gift-givers, we offer the "by MARLMARL" gift box, selected by MARLMARL, so that you can quickly select a gift even during busy times after work. We have a wide selection of gift boxes on display in the "Gift Marche" zone, making it easy to choose the perfect gift for the right recipient, whether you're giving a gift to someone special or sharing a gift with someone else.
For those shopping with children, we've enhanced the "Play With" zone, where children can have fun while adults shop. In addition to traditional playground equipment like rolling balls, we've also added touchscreens. The color selected on the touchscreen lights up in conjunction with a small tunnel installed throughout the store. Babies and preschoolers alike can walk through the tunnel and play.
We want our new store to be a place that children will want to visit because it's fun. We want to present it to Isetan customers as a place that embodies our brand, which respects children as individuals without prejudice to "childhood." We also aim to create a sales floor that provides a satisfying shopping experience for adults, even when they're busy, with children, and with children.
Items Born from Moms' "I wish there was something like this"
Our products are designed with functionality and design in mind, with the hope that they will last a long time. Our products are always designed to meet moms' "I wish there was something like this" needs. Children grow quickly, so they quickly outgrow their clothes. However, we strive to create items that can be worn for many years to come, allowing you to change the way they wear them as they grow.
Marlmarl's signature item, the "Round Bib," was born when one of our founding members, a former fashion stylist, was troubled by bibs that kept getting around kids' necks on the set of children's photo shoots, and came up with the idea of making a bib that was okay to spin around! Not only is the round appearance cute, but it's also functional, as if one part of the bib gets dirty, it can be easily moved and used again.
In terms of design, rather than expressing what is known as "childishness," we strive to create something that adults will also like and choose, just like in creating our stores.
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