Louis Vuitton is pleased to announce its latest leather goods advertising campaign featuring the Capucines. Photographed by renowned photographer Steven Meisel, the campaign features French actress and Louis Vuitton ambassador Léa Seydoux embodying the allure of the classic Capucines bag in an incredibly simple and pure setting. The campaign expresses the intimate relationship between a woman and her bag, highlighting the timeless elegance of the Capucines.

Photography by Steven Meisel, Art direction by Nicolas Ghesquière and Styling by Marie-Amélie Sauvé
© Louis Vuitton
Léa Seydoux said, "The Capucines embodies the essence of the Maison's savoir-faire (artisanal skill). It is my favourite bag and I carry it with me all the time, so it is a great honour to be appointed as a Capucines ambassador."

This iconic Capucines bag was named after Rue Neuve des Capucines, where Louis Vuitton opened its first store in 1854. The Capucines embodies the Maison's values of creativity, the pursuit of excellence, superior craftsmanship, and the fusion of tradition and innovation. It also embodies the Maison's meticulous leather craftsmanship. Its thoughtful design, rich with hundreds of handcrafted steps, is integrated with the Maison's unparalleled savoir-faire. The Capucines' distinctive leather, soft and luxurious, is carefully selected for its finest quality. It's not just a timeless bag; it's a lifelong companion. The Capucines is a modern and classic bag, exemplified by the ultimate in masterful craftsmanship. In this campaign, Léa Seydoux holds a Capucines MM bag in black Taurillon leather. The campaign will be featured in major magazines around the world from late March 2021.

Credits:
Photography: Steven Meisel
Art Direction: Nicolas Ghesquière
Styling: Marie-Amélie Sauvé

Images: (C) Louis Vuitton

[Contact Information]
Louis Vuitton Client Services
0120-00-1854

#louisvuitton #LouisVuitton #LouisVuitton



Click here for company press release details