In Spring 2021, JIMMY CHOO will launch a collaborative collection with MARINE SERRE, an up-and-coming Parisian designer whose body-conscious and environmentally conscious clothing has quickly made her a central figure in the contemporary fashion world. Inspired by MARINE SERRE's ergonomic and kinetic clothing, the collaborative collection incorporates athletic style and is designed to fit the rhythm of modern life. Its distinctive streamlined silhouettes highlight the shared design philosophy of both brands: "comfort and the body without compromising style."
"Marine's talent excites me. Her innovations and experiments capture my heart. Her designs are bold, confident and inherently feminine, which aligns perfectly with the message of JIMMY CHOO. I was eager to collaborate with Marine, who has such a strong belief and forward-thinking approach. It was refreshing to see how she would remix JIMMY CHOO, and to learn her perspective on JIMMY CHOO's DNA and archives. I am really drawn to Marine's futuristic thinking, and there is so much more we want to do together." -Sandra Choi, Creative Director, JIMMY CHOO
"It was an absolute pleasure to collaborate with such an iconic brand as JIMMY CHOO, with its heritage, unique savoir-faire and solid experience in shoe design and manufacturing. Sandra and I had an instant connection in the creative process; she completely understood my perspective. We were able to work together on how to merge the identities of our two brands, and to create a seamless blend of JIMMY CHOO's feminine aesthetic and MARINE'S It was an exciting process to create a hybrid product that reflects SERRE's futuristic approach to practicality and comfort." -Marine Serre, Founder and Creative Director, MARINE SERRE The JIMMY CHOO x MARINE SERRE capsule collection focuses on six key styles that help tell the story of MARINE SERRE's Spring/Summer 2021 collection and its accompanying film. The film was co-produced by directors Sacha Barbin and Ryan Doubiago. Each style is designed to be an essential part of a total look, highlighting each look and expressing a different character, a new side to the wearer's identity. Inspiration was drawn from the JIMMY CHOO archives. Starting with the vintage FARO style from Autumn/Winter 2000, its shape and design were reimagined. Reinvented for today, in line with MARINE SERRE's constant interest in renewal and rebirth. The collection's distinctive features, such as the FARO's elongated pointed toe and its low-heeled silhouette, which allows for easy movement and a sporty feel, inform the range. The collection is made up of classic wardrobe pieces, including pumps with a 100mm heel, Mary Janes with a 35mm heel, ankle boots/sock ankle boots, calf boots/sock calf boots with a 65mm heel, and KATO The collection includes knee-high flat boots and trainers. The color palette is sharp, featuring black, white, tan, and red. All styles feature MARINE SERRE's leitmotiv (German: Leitmotiv) crescent moon logo. An evolved version, the two-tone "half moon," is crafted from recycled jersey, while some styles feature the iconic crescent moon printed all over the calf leather instead of the jersey. The sock boot uppers feature stretch jersey, drawing inspiration from high-performance sports. All styles combine jersey and calf leather with rubber details for contrasting textures and colors. Inherently feminine and dynamic, the collection is designed for activities like walking, running, and cycling. The collection's sensual hybrid designs blend sportswear, streetwear, and high fashion. While the Kato boots, with their soft soles and flexible fabrics inspired by boxing and martial arts, are the most obvious crossover, all other styles incorporate sporting elements. Furthermore, they reflect the way we dress and live today. JIMMY The JIMMY CHOO xtimes; MARINE SERRE collection will be released simultaneously worldwide from February 17, 2021 at JIMMY CHOO flagship stores, the official JIMMY CHOO online boutique, and My Theresa.
Collection name: JIMMY CHOO xtimes; MARINE SERRE
Release date: Rollout begins sequentially from Wednesday, February 17, 2021
Domestic stores: Omotesando store, official online boutique
Reader inquiries: JIMMY CHOO
TEL: 0120-013-700
URL: JIMMY CHOO.COM
PRODUCT LINEUP
JCXMS SOCK CALF BOOT 148,000 + tax
JCXMS CALF BOOT 180,000 + tax
JCXMS ANKLE BOOT 167,000 + tax
JCXMS ANKLE BOOT 148,000 + tax
JCXMS SOCK ANKL BOOT 134,000 + tax
JCXMS PUMP 92,000 + tax
JCXMS PUMP 115,000 + tax
JCXMS MARY JANE PUMP 115,000 + tax
JCXMS MARY JANE PUMP 115,000 + tax
JCXMS KATO OTK 180,000 + tax
JCXMS KATO 82,000 + tax
JCXMS KATO 82,000 + tax
JCXMS KATO 99,000 + tax
ABOUT JIMMY CHOO
JIMMY CHOO is a leading British luxury brand. Combining confident glamour with a playful, bold spirit, the brand is known for its distinctive, fashion-forward style, exceptional craftsmanship, and pioneering celebrity and red carpet style. With women's shoes as its core product, the brand offers handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance, and men's shoes. Creative Director Sandra Choi has been with the brand since its founding in 1996, driven by her vision to "build one of the world's most beloved luxury brands." Currently, the brand has a global network of over 200 stores, found in renowned department stores and select boutiques around the world. JIMMY CHOO is part of Capri Holdings Limited, a global fashion and luxury group.
ABOUT MARINE SERRE
Marine Serre's collections have earned critical acclaim and a cult following. This radically new and radically independent brand hybridizes the classic shapes of French couture, sportswear elements and fabrics, and a determined eco-futurist agenda and vision. Against a backdrop of colliding and intertwining cultures and new eras, all of these elements intermingle experimentally, inventing new cultures, new looks, and new ways of living. Season after season, the Marine Serre universe has expanded and reached new heights. Today, the brand offers four lines: BORDERLINE underwear, WHITE LINE wardrobe, GOLD LINE, a more experimental seasonal collection, and RED LINE, featuring expertly crafted, bespoke pieces for the red carpet. target="_blank">Click here for company press release details
"Marine's talent excites me. Her innovations and experiments capture my heart. Her designs are bold, confident and inherently feminine, which aligns perfectly with the message of JIMMY CHOO. I was eager to collaborate with Marine, who has such a strong belief and forward-thinking approach. It was refreshing to see how she would remix JIMMY CHOO, and to learn her perspective on JIMMY CHOO's DNA and archives. I am really drawn to Marine's futuristic thinking, and there is so much more we want to do together." -Sandra Choi, Creative Director, JIMMY CHOO
"It was an absolute pleasure to collaborate with such an iconic brand as JIMMY CHOO, with its heritage, unique savoir-faire and solid experience in shoe design and manufacturing. Sandra and I had an instant connection in the creative process; she completely understood my perspective. We were able to work together on how to merge the identities of our two brands, and to create a seamless blend of JIMMY CHOO's feminine aesthetic and MARINE'S It was an exciting process to create a hybrid product that reflects SERRE's futuristic approach to practicality and comfort." -Marine Serre, Founder and Creative Director, MARINE SERRE The JIMMY CHOO x MARINE SERRE capsule collection focuses on six key styles that help tell the story of MARINE SERRE's Spring/Summer 2021 collection and its accompanying film. The film was co-produced by directors Sacha Barbin and Ryan Doubiago. Each style is designed to be an essential part of a total look, highlighting each look and expressing a different character, a new side to the wearer's identity. Inspiration was drawn from the JIMMY CHOO archives. Starting with the vintage FARO style from Autumn/Winter 2000, its shape and design were reimagined. Reinvented for today, in line with MARINE SERRE's constant interest in renewal and rebirth. The collection's distinctive features, such as the FARO's elongated pointed toe and its low-heeled silhouette, which allows for easy movement and a sporty feel, inform the range. The collection is made up of classic wardrobe pieces, including pumps with a 100mm heel, Mary Janes with a 35mm heel, ankle boots/sock ankle boots, calf boots/sock calf boots with a 65mm heel, and KATO The collection includes knee-high flat boots and trainers. The color palette is sharp, featuring black, white, tan, and red. All styles feature MARINE SERRE's leitmotiv (German: Leitmotiv) crescent moon logo. An evolved version, the two-tone "half moon," is crafted from recycled jersey, while some styles feature the iconic crescent moon printed all over the calf leather instead of the jersey. The sock boot uppers feature stretch jersey, drawing inspiration from high-performance sports. All styles combine jersey and calf leather with rubber details for contrasting textures and colors. Inherently feminine and dynamic, the collection is designed for activities like walking, running, and cycling. The collection's sensual hybrid designs blend sportswear, streetwear, and high fashion. While the Kato boots, with their soft soles and flexible fabrics inspired by boxing and martial arts, are the most obvious crossover, all other styles incorporate sporting elements. Furthermore, they reflect the way we dress and live today. JIMMY The JIMMY CHOO xtimes; MARINE SERRE collection will be released simultaneously worldwide from February 17, 2021 at JIMMY CHOO flagship stores, the official JIMMY CHOO online boutique, and My Theresa.
Collection name: JIMMY CHOO xtimes; MARINE SERRE
Release date: Rollout begins sequentially from Wednesday, February 17, 2021
Domestic stores: Omotesando store, official online boutique
Reader inquiries: JIMMY CHOO
TEL: 0120-013-700
URL: JIMMY CHOO.COM
PRODUCT LINEUP
JCXMS SOCK CALF BOOT 148,000 + taxJCXMS CALF BOOT 180,000 + taxJCXMS ANKLE BOOT 167,000 + taxJCXMS ANKLE BOOT 148,000 + taxJCXMS SOCK ANKL BOOT 134,000 + taxJCXMS PUMP 92,000 + taxJCXMS PUMP 115,000 + taxJCXMS MARY JANE PUMP 115,000 + taxJCXMS MARY JANE PUMP 115,000 + taxJCXMS KATO OTK 180,000 + taxJCXMS KATO 82,000 + taxJCXMS KATO 82,000 + taxJCXMS KATO 99,000 + taxABOUT JIMMY CHOO
JIMMY CHOO is a leading British luxury brand. Combining confident glamour with a playful, bold spirit, the brand is known for its distinctive, fashion-forward style, exceptional craftsmanship, and pioneering celebrity and red carpet style. With women's shoes as its core product, the brand offers handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance, and men's shoes. Creative Director Sandra Choi has been with the brand since its founding in 1996, driven by her vision to "build one of the world's most beloved luxury brands." Currently, the brand has a global network of over 200 stores, found in renowned department stores and select boutiques around the world. JIMMY CHOO is part of Capri Holdings Limited, a global fashion and luxury group.
ABOUT MARINE SERRE
Marine Serre's collections have earned critical acclaim and a cult following. This radically new and radically independent brand hybridizes the classic shapes of French couture, sportswear elements and fabrics, and a determined eco-futurist agenda and vision. Against a backdrop of colliding and intertwining cultures and new eras, all of these elements intermingle experimentally, inventing new cultures, new looks, and new ways of living. Season after season, the Marine Serre universe has expanded and reached new heights. Today, the brand offers four lines: BORDERLINE underwear, WHITE LINE wardrobe, GOLD LINE, a more experimental seasonal collection, and RED LINE, featuring expertly crafted, bespoke pieces for the red carpet. target="_blank">Click here for company press release details
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