▲Virtual model imma appointed as event museIsetan Shinjuku store will be holding the makeup festival "Isetan Makeup Party" from March 10th*1. This will be the fifth time the event has been held, and the theme will be "cross the border," with approximately 30*2 brands coming together, with many limited edition and advance sale items*3 available only at this event. At the venue, Yasuo Yoshikawa will introduce his new brand, which will be unveiled for the first time at the event, and beauty stylists from "Isetan Mirror Makeup & Cosmetics" will provide personal makeup advice that transcends brand boundaries.
Also, for the first time, the event will be held in a virtual store! A virtual Isetan Makeup Party venue will appear for a limited time. There will also be a wealth of content to enjoy online, such as live makeup streams by makeup artists. The Isetan Makeup Party kicks off with the desire to "allow people to enjoy makeup freely," regardless of boundaries between the real and virtual worlds, gender, or common sense!
*1: Information on how to enter on the first day will be provided on the special website.
*2: Includes Isetan Makeup Party-linked brands available on the cosmetics floor on the 1st and 2nd floors of the Main Building.
*3: You can also purchase cosmetics at meeco, Isetan Mitsukoshi's online cosmetics store. (Some brands excluded)
Isetan Makeup Party Special Website: https://www.mistore.jp/shopping/feature/beauty_f3/mup_bt
imma will be the event muse! Official supporters will liven up the event
Imma, a virtual model who is also a hot topic as a next-generation influencer, will liven up the event as the muse. Additionally, approximately 20 cosmetics and beauty influencers will be serving as official supporters, promoting the appeal of the Isetan Makeup Party. They will post various content on social media, including information about the event's limited-edition and pre-sale items.
Introducing some of the special items
〈Tom Ford Beauty〉
Tom Ford Eye Quad and Lip Sample Set ¥12,650
(Eye Color Quad 06 (full size), Lip 03 & 16 (mini sizes))
*Limited quantity available exclusively at Isetan Shinjuku/meeco on Wednesday, March 10th.
*Only available at the event hall and meeco during the event.
Celvoke
Left: Voluntary Basis Eye Palette EX04 6,820 yen
Right: Liberated Matte Lips EX06 3,850 yen
Limited to Isetan Shinjuku/meeco/Niigata Isetan/Iwataya Main Store & limited production
*Pre-sale at Isetan Shinjuku/meeco on Wednesday, March 10th (during the event, only available at the event hall and meeco)
*Released at Niigata Isetan/Iwataya Main Store on Wednesday, April 7th 〈ADDICTION〉
Compact Addiction Limited Edition Aurora Illumination 6,600 yen
Exclusive to Isetan Shinjuku/meeco/Niigata Isetan/JR Kyoto Isetan/Iwataya Main Store & limited production
*Pre-sale on Wednesday, March 10th at Isetan Shinjuku/meeco (only available at the event venue and meeco during the event)
*Released on Wednesday, April 7th at Niigata Isetan/JR Kyoto Isetan/Iwataya Main Store
〈SUQQU〉
Garden After Rain Eyes & Lip Kit 13,200 yen
(Signature Color Eyes 102 (actual size), Vibrant Rich Lipstick 112 (actual size), pouch)
* Released exclusively at Isetan Shinjuku/meeco on Wednesday, March 10th, and in limited quantities
* Only available at the event hall and meeco during the event period
〈White〉
Ginger Eyeshadow Glow (Clockwise from top left: 1C03, 1C02, 1C01) 3,300 yen each
*Limited-edition release on Wednesday, March 10th at Isetan Shinjuku and meeco.
*Only available at the event venue and meeco during the event.
Personal makeup advice session with an ISETAN MiRROR beauty stylist
Isetan Mirror Make & Cosmetics, a select shop from Isetan with a collection of luxury cosmetics from Japan and abroad, will be appearing at the Isetan Makeup Party! Based on the concept of "Buy only what you want, when you want, how you want," beauty stylists will discuss customers' makeup concerns and desired look while offering personalized cosmetics and spring makeup suggestions across brands. (Participation is free.) ■Contact: Isetan Shinjuku Main Building, 2nd Floor, Cosmetics, Beaute Concierge, 03-3352-1111 (Main Line) *Reservations are given priority. Tickets will be accepted through the digital ticket service "Pass Market" (first-come, first-served) from 10:00 AM on Wednesday, February 24th. Details are available on the Isetan Makeup Party special website. *You will be asked about your desired services when you visit the store. Please contact a member of staff for details. *Please note that you may have to wait during peak hours. Thank you for your understanding.
First Look at the New Brand, UNMIX
UNMIX, a new brand created by beauty creator Yasuo Yoshikawa, will be unveiled at the Isetan Makeup Party. We'll be introducing it to you before it becomes available at Isetan Mirror (17 stores in the Tokyo metropolitan area) from April 1st.
*Product details will be posted on the Isetan Makeup Party special website.
Present the "Isetan Mitsukoshi App" to participate in the sample monitoring campaign!
A new booth, "meet me @beauty S collective," will be appearing at the venue, where you can experience each brand's worldview and products through a mix of brands. (Note: This is only available for select brands.) During the event, the first 10,000 customers who download the Isetan Mitsukoshi App, register as a web member, and present the coupon screen from the Isetan Mitsukoshi App at the "meet me @beauty S collective" booth Sampling Bag Bar will receive a bag filled with monitor samples from six brands.
Access the QR code on the bag to try samples at home, experience the appeal of the products through live streaming, and receive easy online counseling. Enjoy the party from anywhere during the period.
*Photos are for illustrative purposes only.
In addition to the physical venue, there will also be a wealth of online content
Limited-edition and pre-sale items prepared for the event will be available for purchase at meeco, Isetan Mitsukoshi's online cosmetics store. (Some brands excluded.) In addition, meeco will also be hosting a campaign to receive gifts and points based on purchases, as well as a social media follow, like, and retweet campaign to coincide with the Isetan Makeup Party.
What's more, this year swatch videos of limited edition and pre-sale products will be available on the special website! (*Some brands excluded) If you want to buy online but want to see how it feels in use before making a decision, be sure to check it out.
*Scheduled release date: Wednesday, March 3rd, around 10am
In addition, we will be releasing makeup HOW-TO videos (20 brands in total) divided into four categories. Makeup artists will introduce tips tailored to your concerns for each category. ※Scheduled distribution date: Wednesday, March 10th, around 10:00 AM "Impressive eye makeup lesson"
▼Examples of broadcast content
Isetan Makeup Party Virtual Store Now Available!
Isetan Makeup Party is now open not only at the real venue but also as a virtual store! We have some of the limited edition and pre-sale items for this event, as well as the top 3 recommended products from each brand. (Some brands are excluded.) You can also enjoy cosmetic test content, which will suggest cosmetics that are recommended to you by answering questions. You can enjoy online shopping with family and friends who live far away while immersing yourself in the world of the event.
*The photo is for illustrative purposes only.
■Distribution period: To be determined - scheduled for Tuesday, March 30th *Please contact us for details on the distribution start date.
*The distribution period may be changed or canceled. Thank you for your understanding. ■How to access: Accessible via the link on the Isetan Makeup Party special website
Related information
Isetan Makeup Party special website:
https://www.mistore.jp/shopping/feature/beauty_f3/mup_bt
Special page on meeco, the Isetan Mitsukoshi cosmetics online store:
https://meeco.mistore.jp/meeco/2102makeupparty/index.html?utm_source=qrcord&utm_medium=mup_pr&utm_campaign=202102
*The content of the event may be changed or canceled due to unforeseen circumstances. We ask for your understanding.
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