Jimmy Choo unveils its Winter 2021 campaign, featuring Hailey Bieber as the epitome of sexy and glamorous femininity

Nov 7, 2021
JIMMY CHOO has unveiled its Winter 2021 campaign, "TIME TO DARE," featuring Hailey Bieber for the second season in a row.

The campaign, once again photographed by Pierre-Ange Carlotti, switches from day to night in Los Angeles, with Hailey Bieber capturing the image of a sexy, glamorous woman in striking images and video.





"Haley embodies the spirit of JIMMY CHOO today. Glamorous, sexy, alluring, bold, and confident, she perfectly embodies the brand's core DNA. I love her energy, style, and natural confidence that shines through in every campaign image. I'm thrilled to be working with her again on such an incredible campaign."

-Sandra Choi, Creative Director

The Winter 2021 women's collection celebrates the brand's core glamorous image with a focus on party-ready shoes and bags. The WINTER 2021 campaign will be launched worldwide from November 3, 2021.


Model: Hailey Bieber
Photographer: Pierre-Ange Carlotti
Film Director: Terence Connors
BTS Photographer: Tyrell Hampton
Creative Direction: Sandra Choi
Art Direction: Jo Baldwin
Production: The Production Club
Stylist: Ilona Hamer
Make-up: Lisa Storey
Hair Stylist: Jen Atkin


【ABOUT JIMMY CHOO】
JIMMY CHOO is a world-leading British luxury brand. With a confident, glamorous sensibility and a playful, bold spirit, JIMMY CHOO is known for its unique, fashion-forward style, exceptional craftsmanship, and pioneering celebrity and red carpet style. With women's shoes as its core product, the brand offers handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance, and men's shoes. CEO Hannah Coleman and Creative Director Sandra Choi have been with the brand since its founding in 1996, driven by their vision to "build one of the world's most beloved luxury brands." Currently, the brand has a global network of over 200 stores, including locations in renowned department stores and select shops around the world. JIMMY CHOO is a subsidiary of Capri Holdings Limited, a global fashion luxury group.

Reader Inquiries:
JIMMY CHOO
TEL: 0120-013-700
URL: https://www.jimmychoo.jp/ja/home



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