From fall to winter, the Isetan Shinjuku store's main building's first-floor accessory section is offering a wide selection of ear accessories for those who don't have pierced ears, a trend that's on trend. Ear hooks and clips for those who don't have pierced ears have been gaining popularity for several years, but they've recently become a huge hit after being featured on TV. Isetan has even received inquiries from women in their 50s and older who previously had little interest in ear accessories. So, the store is introducing this year's trendy single-ear earrings. All are affordable, costing around ¥10,000 to ¥20,000. The store is featuring brands like MiMiKaZaRi, Jouete mimikazari, ADER, and Soierie.

At the same time, a wide variety of winter accessories are available, and the "Accelium" catalog available in the store suggests "Winter Accessory Styling," a fresh way to coordinate with outerwear. In response, Isetan commented that they created styling that was "hard to come up with on your own, but that you'll want to try." By showing two different styles using only different accessories, without changing the outerwear or model, they are suggesting points for consumers to enjoy winter fashion.

The catalog was created with the image of the earth and land, which is this season's direction theme. It is a book that allows you to feel the earth's breathing on your skin and will help you weather the cold winter with strength.