[PR] "Natural Beauty Basic" launches a campaign to enjoy fashion with knitwear as the main focus. Also includes collaborations with VERY and BAILA

Oct 2, 2014

Fashion brand NATURAL BEAUTY BASIC (NBB) is running a knitwear campaign called "knit, knit, knit." at stores nationwide.

The brand has always specialized in knitwear. The campaign further strengthens its product lineup with the concept of "More freedom with knitwear. More fun with knitwear." The store offers a wide variety of knitwear in a wide range of colors, from classic basic designs to trendy designs like striped and leopard prints, with attention paid to details such as material, length, and buttons, proposing fashion in which knitwear takes center stage. The lineup includes 12 items, including the "Italy Wool Basic Knit Cardigan" (4,400 yen) and "Eyelet Button Knit" (5,600 yen) in six colors, the "Italy Lamb Nylon Knit" (6,000 yen) in four colors, and the "Cropped Fisherman Knit" (5,600 yen). Additionally, the "NATURAL BEAUTY BASIC x Team VERY Two-Color Boat Neck Knit" (5,600 yen), a collaboration with the magazine "VERY," will be available in two colors from the 7th, and the "NATURAL BEAUTY BASIC x BAILA Stylist Naoko Tsuji One-Rib V-Neck Knit" (5,800 yen), a collaboration with stylist Naoko Tsuji, who works for BAILA, will be available in four colors from the 11th. Also, during the campaign period, a special website will be available to view videos and catalogs showcasing the 13 outfits, as well as collaborative knitwear content with the magazine. NBB's official Instagram and Facebook pages post knit snaps every day, so be sure to check them out for autumn fashion tips.

More details can also be found on the "knit, knit, knit." campaign site (http://special.naturalbeautybasic.com).
編集部
  • "Natural Beauty Basics" "knit, knit, knit." campaign
  • The catalogue available on the "knit, knit, knit." special website offers a variety of styling suggestions
  • The catalogue available on the "knit, knit, knit." special website offers a variety of styling suggestions
  • A movie is also available on the "knit, knit, knit." special website
  • Cropped fisherman knit (5,600 yen)
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