San-A BD, a subsidiary of the TSI Holdings Group, opened the official online store for its flagship brand, NATURAL BEAUTY BASIC, on May 26th.

Linked to the physical store, it is now possible to view store inventory and pick up items at designated stores. Customers can try on and purchase items they like at nearby stores. A points link with the NATURAL BEAUTY BASIC membership card is also scheduled to start this fall. Until June 25th, purchases of 3,000 yen or more will receive free shipping and an original tote bag as a gift.