Shinjuku Art Heaven is a traditional fashion and performance festival. As part of the festival's final day, October 5th, a fashion show was held on the first and third floors of the Isetan Shinjuku Main Building.
Shinjuku Art Heaven aims to promote the diverse styles and fashions that symbolize Shinjuku through fashion shows and street performances held in commercial facilities, streets, and train stations in Shinjuku, Tokyo. Organized by the Shinjuku Convention & Visitors Bureau, the event took place from October 1st to 5th.
The show's styling was handled by stylist Yasuhiro Watanabe. Models, wearing mainly fashion brands from the store's third floor, walked briskly down the "in-store runway." The models' looks are also available at the select shop "Shinjuku Style Collection Edit by YASUHIRO WATANABE," currently open until October 7th in the West Park/Promotion section of the store's third floor. The fashion show was also held at the store, Lumine Shinjuku, Odakyu Department Store Shinjuku Branch, Shinjuku Takashimaya, and at the west exit of Shinjuku Station.