Adastria Co., Ltd., whose mission is "Play fashion!", will launch "velvet BY STERNBERG," a collection targeted at adults who enjoy high-quality fashion, in spring 2021. The Los Angeles-based brand "velvet," known for its commitment to using high-quality materials and pursuing the concept of creating timeless pieces, will evolve its brand with Japan's masterful production techniques and sophisticated contemporary designs.
velvet BY STERNBERG was founded in Los Angeles in 1997 by founders Graham and Spencer, who aspired to share their vision of creating a timeless T-shirt made from luxurious materials. While still adhering to this philosophy, the collection was created by a Japanese team with extensive experience and skills. The background was shifted to Japan, a country known for its highly advanced and trusted technology, and the collection will be launched in Japan in Spring/Summer 2021 as an evolved collection. The beauty of the simple design and high-quality materials emanates when freely layered with unisex items to create a high-quality contemporary style.
In particular, velvet BY STERNBERG's signature item, the forward T-shirt, is made from carefully selected, rare Royal Supima cotton. With its utmost comfort and beautiful appearance, it is the ultimate piece to enrich your everyday life.
While committed to true quality, the essence of velvet BY STERNBERG is to offer contemporary values through each item, allowing people to feel more affluent.
■Main target
Men and women in their 30s to 40s
■Product average price
Cut and sew (forward T-shirts™) 18,800 yen
Outerwear 93,800 yen
Shirts 38,800 yen
Bottoms 38,800 yen
Dresses 42,900 yen
*All prices include tax.
■Sales destination
Sales will be mainly via e-commerce. In addition to Japan, sales are scheduled to begin in China on the same day.
・Official online store .st (dot-st) http://www.dot-st.com/
・Mirabella https://store.hpplus.jp/mirabella/shop/default.aspx
・Tmall Global velvet BY STERNBERG overseas flagship store
■WEB & SNS
・Official Instagram
https://www.instagram.com/velvetbysternberg/
・Official Facebook
https://www.facebook.com/velvetBYSTERNBERG-100200475394871
・Official website
www.velvetbysternberg.com
・Official Weibo
https://weibo.com/u/7545991382
*WeChat account also open
■Product details
CAMISOLE DRESS 42,900 yen (tax included)
TYPEWRITER SHIRT 45,800 yen (tax included)
MICRO PONTE VEST 23,800 yen (tax included)
MICRO PONTE PANTS 28,800 yen (tax included)
WORKSHIRT 42,900 yen (tax included)
ROYALSUVIN LS/T 23,800 yen (tax included)
TROPICAL TAPERED PANTS 38,800 yen (tax included)
SUVIN HOODED SWEAT 38,800 yen (tax included)
PAJAMA PANTS 45,800 yen (tax included)
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 30 brands across the group, including "GLOBAL WORK," "NICO AND," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
velvet BY STERNBERG was founded in Los Angeles in 1997 by founders Graham and Spencer, who aspired to share their vision of creating a timeless T-shirt made from luxurious materials. While still adhering to this philosophy, the collection was created by a Japanese team with extensive experience and skills. The background was shifted to Japan, a country known for its highly advanced and trusted technology, and the collection will be launched in Japan in Spring/Summer 2021 as an evolved collection. The beauty of the simple design and high-quality materials emanates when freely layered with unisex items to create a high-quality contemporary style.
In particular, velvet BY STERNBERG's signature item, the forward T-shirt, is made from carefully selected, rare Royal Supima cotton. With its utmost comfort and beautiful appearance, it is the ultimate piece to enrich your everyday life.
While committed to true quality, the essence of velvet BY STERNBERG is to offer contemporary values through each item, allowing people to feel more affluent.
■Main target
Men and women in their 30s to 40s
■Product average price
Cut and sew (forward T-shirts™) 18,800 yen
Outerwear 93,800 yen
Shirts 38,800 yen
Bottoms 38,800 yen
Dresses 42,900 yen
*All prices include tax.
■Sales destination
Sales will be mainly via e-commerce. In addition to Japan, sales are scheduled to begin in China on the same day.
・Official online store .st (dot-st) http://www.dot-st.com/
・Mirabella https://store.hpplus.jp/mirabella/shop/default.aspx
・Tmall Global velvet BY STERNBERG overseas flagship store
■WEB & SNS
・Official Instagram
https://www.instagram.com/velvetbysternberg/
・Official Facebook
https://www.facebook.com/velvetBYSTERNBERG-100200475394871
・Official website
www.velvetbysternberg.com
・Official Weibo
https://weibo.com/u/7545991382
*WeChat account also open
■Product details
CAMISOLE DRESS 42,900 yen (tax included)
TYPEWRITER SHIRT 45,800 yen (tax included)
MICRO PONTE VEST 23,800 yen (tax included)
MICRO PONTE PANTS 28,800 yen (tax included)
WORKSHIRT 42,900 yen (tax included)
ROYALSUVIN LS/T 23,800 yen (tax included)
TROPICAL TAPERED PANTS 38,800 yen (tax included)
SUVIN HOODED SWEAT 38,800 yen (tax included)
PAJAMA PANTS 45,800 yen (tax included)
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 30 brands across the group, including "GLOBAL WORK," "NICO AND," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
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