Beat Takeshi's new apparel brand "KITANOBLUE" debuts!

May 17, 2018
KITANOBLUE, a new apparel brand produced by Beat Takeshi, debuted on May 17th. Pre-orders for items began on the same day on the e-commerce website (http://kitanoblue.co.jp).


© KITANOBLUE
KITANOBLUE, launched by GONZO Inc., whose representative director is Muhomatsu, a comedian from the Takeshi Gundan, was launched at the same time as the company was founded, with the desire to share Beat Takeshi's sensibility with more people. Beat Takeshi serves as brand producer. As if to embody this sentiment, various paintings by Beat Takeshi are used as motifs on the clothing and miscellaneous goods.

CUBISM T-SHIRT 15,800 yen / © KITANOBLUE
The brand's debut collection for the Autumn 2018 season includes men's casual wear such as jackets, denim, and T-shirts, golf wear such as polo shirts, accessories such as straw hats, caps, and canvas bags, and miscellaneous goods such as mugs and smartphone cases. The materials used are carefully selected, with Venetian (satin weave) and fine-grained flannel used for the jackets, and GIZA cotton, known as the king of cotton, used for the T-shirts.The lineup also includes straw hats, fans, and a slightly old-fashioned pinhead stripe pattern, giving the collection a "chic" design.

Items include unisex items such as T-shirts, and some women's items such as denim jeans are also available.Pre-orders are currently available on the EC site, with deliveries scheduled for August to September.



Muhoumatsu, CEO of GONZO Corporation, which operates "KITANOBLUE," and "KITANOBLUE" producer Beat Takeshi.

Beat Takeshi's own illustration motif is hidden in the Tencel fabric on the back of the jacket.
編集部
  • "KITANOBLUE" producer Beat Takeshi
  • "KITANOBLUE" producer Beat Takeshi
  • Beat Takeshi entertains the audience with his national gag "Komanechi" at the press conference for "KITANOBLUE"
  • Beat Takeshi also wears the "KITANOBLUE" jacket
  • The Tencel fabric on the back of the jacket features Beat Takeshi's own illustration motif.
  • "KITANOBLUE" producer Beat Takeshi
  • "KITANOBLUE" producer Beat Takeshi
  • "KITANOBLUE" producer Beat Takeshi
  • "KITANOBLUE" producer Beat Takeshi
  • "KITANOBLUE" look visual
  • STRIPE DOUBLE JACKET 70,000 yen
  • WOOL JACKET 70,000 yen
  • CLASH SKINNY DENIM 26,800 yen
  • Ladies' High Waist Skinny Denim 26,800 yen
  • ONE WASH STRAIGHT DENIM 24,000 yen
  • WHALE T-SHIRT 15,800 yen
  • CUBISM T-SHIRT 15,800 yen
  • EBISU T-SHIRT 15,800 yen
  • DIRECTOR CHAIR T-SHIRT 15,800 yen
  • CONTRAIL T-SHIRT 15,800 yen
  • ANGEL T-SHIRT 15,800 yen
  • SHARAKU SKULL T-SHIRT 15,800 yen
  • DOG CAR T-SHIRT 15,800 yen
  • BECKONING CAT T-SHIRT 15,800 yen
  • GAG DOT T-SHIRT 12,000 yen
  • GAG T-SHIRT 9,800 yen
  • MESSAGE T-SHIRT 9,800 yen
  • GAG DOT POLO SHIRT 23,000 yen
  • TOTAL HANDLE POLO SHIRT 19,800 yen
  • EAGLE POLO SHIRT 19,800 yen
  • LOGO POLOSHIRT 18,000 yen
  • GOLF PANTS 23,000 yen
  • ONE POINT CAP 6,000 yen
  • ONE POINT CAP 6,000 yen
  • Straw Hat 12,000 yen
  • CANVAS TOTE BAG 22,000 yen
  • CANVAS TOTE BAG 19,800 yen
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