KITANOBLUE, a new apparel brand produced by Beat Takeshi, debuted on May 17th. Pre-orders for items began on the same day on the e-commerce website (http://kitanoblue.co.jp). 
 © KITANOBLUE
© KITANOBLUE
KITANOBLUE, launched by GONZO Inc., whose representative director is Muhomatsu, a comedian from the Takeshi Gundan, was launched at the same time as the company was founded, with the desire to share Beat Takeshi's sensibility with more people. Beat Takeshi serves as brand producer. As if to embody this sentiment, various paintings by Beat Takeshi are used as motifs on the clothing and miscellaneous goods.
 CUBISM T-SHIRT 15,800 yen / © KITANOBLUE
CUBISM T-SHIRT 15,800 yen / © KITANOBLUE
The brand's debut collection for the Autumn 2018 season includes men's casual wear such as jackets, denim, and T-shirts, golf wear such as polo shirts, accessories such as straw hats, caps, and canvas bags, and miscellaneous goods such as mugs and smartphone cases. The materials used are carefully selected, with Venetian (satin weave) and fine-grained flannel used for the jackets, and GIZA cotton, known as the king of cotton, used for the T-shirts.The lineup also includes straw hats, fans, and a slightly old-fashioned pinhead stripe pattern, giving the collection a "chic" design.
Items include unisex items such as T-shirts, and some women's items such as denim jeans are also available.Pre-orders are currently available on the EC site, with deliveries scheduled for August to September.
 Muhoumatsu, CEO of GONZO Corporation, which operates "KITANOBLUE," and "KITANOBLUE" producer Beat Takeshi.
Muhoumatsu, CEO of GONZO Corporation, which operates "KITANOBLUE," and "KITANOBLUE" producer Beat Takeshi.
 Beat Takeshi's own illustration motif is hidden in the Tencel fabric on the back of the jacket.
Beat Takeshi's own illustration motif is hidden in the Tencel fabric on the back of the jacket.
 © KITANOBLUE
© KITANOBLUEKITANOBLUE, launched by GONZO Inc., whose representative director is Muhomatsu, a comedian from the Takeshi Gundan, was launched at the same time as the company was founded, with the desire to share Beat Takeshi's sensibility with more people. Beat Takeshi serves as brand producer. As if to embody this sentiment, various paintings by Beat Takeshi are used as motifs on the clothing and miscellaneous goods.
 CUBISM T-SHIRT 15,800 yen / © KITANOBLUE
CUBISM T-SHIRT 15,800 yen / © KITANOBLUEThe brand's debut collection for the Autumn 2018 season includes men's casual wear such as jackets, denim, and T-shirts, golf wear such as polo shirts, accessories such as straw hats, caps, and canvas bags, and miscellaneous goods such as mugs and smartphone cases. The materials used are carefully selected, with Venetian (satin weave) and fine-grained flannel used for the jackets, and GIZA cotton, known as the king of cotton, used for the T-shirts.The lineup also includes straw hats, fans, and a slightly old-fashioned pinhead stripe pattern, giving the collection a "chic" design.
Items include unisex items such as T-shirts, and some women's items such as denim jeans are also available.Pre-orders are currently available on the EC site, with deliveries scheduled for August to September.
 Muhoumatsu, CEO of GONZO Corporation, which operates "KITANOBLUE," and "KITANOBLUE" producer Beat Takeshi.
Muhoumatsu, CEO of GONZO Corporation, which operates "KITANOBLUE," and "KITANOBLUE" producer Beat Takeshi. Beat Takeshi's own illustration motif is hidden in the Tencel fabric on the back of the jacket.
Beat Takeshi's own illustration motif is hidden in the Tencel fabric on the back of the jacket.


















































































