Isetan Mitsukoshi has launched Hi TAILOR (https://www.hi-tailor.jp/), an online men's custom order service. Made-to-order shirts will be available from October, followed by made-to-order suits in spring 2020.
The main user demographic is business people in their 20s and 30s. By adopting an online service that is familiar to users, the service aims to eliminate the high barrier to entry and the hassle of visiting a store, which have traditionally been associated with ordering services, and to allow customers to easily select a shirt or suit.
The concept is "A high-quality garment, easily." Whether it's a piece for any occasion or a morale booster for taking that extra step, the brand utilizes feedback and sales data gathered from in-store customer service at Mitsukoshi Isetan, as well as the insight and knowledge of veteran stylists, to propose a standard look that's sure to be a hit no matter what you choose.
The brand offers a simple, online ordering system to help business people make better use of their precious time, energy, and money. In addition to automatic measurements taken via smartphone, the brand offers a "Hi TAILOR STANDARD," a standard design and specification recommended by the brand for all fabrics. The lineup of shirt fabrics and customizable parts are carefully selected based on customer service and sales trends cultivated over the years, with classic designs suitable for a wide range of occasions. There are around 90 different standard fabrics available in a wide range of colors, including solid colors and stripes, and a total of 3,240 customizable designs for collars, cuffs, etc.
After selecting a design, customers can complete their order by entering two photos of themselves, their height and weight, and selecting the fit. Measurements will be taken and the optimal size suggested without the need to visit the store. With the simple customization of “Hi TAILOR STANDARD”, anyone can easily choose an outfit that suits their body type and personality without any worries.
The mid-price range for the shirts being launched this time is 8,900 yen. As a non-store service completed online, costs are minimized and passed on to the product, providing high-performance, high-quality products.
Perfect attire for business situations brings confidence and peace of mind. By simply providing high-quality clothing, the brand supports a society where all business people can live confidently and comfortably.
The main user demographic is business people in their 20s and 30s. By adopting an online service that is familiar to users, the service aims to eliminate the high barrier to entry and the hassle of visiting a store, which have traditionally been associated with ordering services, and to allow customers to easily select a shirt or suit.
The concept is "A high-quality garment, easily." Whether it's a piece for any occasion or a morale booster for taking that extra step, the brand utilizes feedback and sales data gathered from in-store customer service at Mitsukoshi Isetan, as well as the insight and knowledge of veteran stylists, to propose a standard look that's sure to be a hit no matter what you choose.
The brand offers a simple, online ordering system to help business people make better use of their precious time, energy, and money. In addition to automatic measurements taken via smartphone, the brand offers a "Hi TAILOR STANDARD," a standard design and specification recommended by the brand for all fabrics. The lineup of shirt fabrics and customizable parts are carefully selected based on customer service and sales trends cultivated over the years, with classic designs suitable for a wide range of occasions. There are around 90 different standard fabrics available in a wide range of colors, including solid colors and stripes, and a total of 3,240 customizable designs for collars, cuffs, etc.
After selecting a design, customers can complete their order by entering two photos of themselves, their height and weight, and selecting the fit. Measurements will be taken and the optimal size suggested without the need to visit the store. With the simple customization of “Hi TAILOR STANDARD”, anyone can easily choose an outfit that suits their body type and personality without any worries.
The mid-price range for the shirts being launched this time is 8,900 yen. As a non-store service completed online, costs are minimized and passed on to the product, providing high-performance, high-quality products.
Perfect attire for business situations brings confidence and peace of mind. By simply providing high-quality clothing, the brand supports a society where all business people can live confidently and comfortably.
