JILL STUART BEAUTY has debuted a new lifestyle brand, "Flora Notis JILL STUART." The first store will open on August 31st on the basement floor of Lumine Est in Shinjuku, Tokyo.


Flora Notis JILL STUART is a brand that sets itself apart from traditional JILL STUART, proposing a lifestyle enveloped in the scent of flowers. The lineup includes 11 categories and 51 varieties (priced from 500 yen to 10,000 yen), focusing on feminine and luxurious body care and fragrance products filled with the blessings of flowers. The products will be available at brand stores and the official online store. The first store will open on the basement floor of Lumine Est in Shinjuku, Tokyo on August 31st, followed by a location on the first floor of Shibuya Hikarie ShinQs on September 6th and on the third floor of Lumine Tachikawa on September 11th. The six scents available are "Floral Green," which has a refreshing feeling that tightens the mind, "Cherry Blossom," a sweet scent that gives off a slightly flushed and uplifting feeling, "French Rose," with its mature sensuality that unleashes a woman's true charm, "White Rose," which has a clear and transparent feel that purifies the soul, "Fresh Peony," which has a feeling of happiness that warms and fills both the body and mind, and "Rich Camellia," a deep and sensual scent that envelops everything.


To commemorate the store opening, the "Flora Notice Jill Stuart Opening Kit" (¥10,000) is available for a limited time. Choose from six flavors of hand cream and eau de parfum, and a white or black pouch. The campaign will run from August 31st to September 2nd at the Lumine Est store, from September 6th to 8th at the Shibuya Hikarie ShinQs store, and from September 11th to 13th at the Lumine Tachikawa store. Additionally, customers who spend over 15,000 yen will receive a free gift of "Cottongrass," which is only available here.

In addition, customers will be able to try out the scents of six different flowers on blotter cards in a "Fitting" experience. From August 31st to September 21st, the official online store will also be offering a free set of six mini samples (2.5ml) of "Flora Notice Jill Stuart Eau de Parfum" to customers who spend over 10,000 yen. Both offers will end while supplies last.