The second installment of the Sakura Project, titled "Let's Bloom, Cherry Blossoms of Hope," will be held at Lumine Shinjuku and other Lumine locations for four days from March 21st to 24th.
This project follows on from last year's event at Lumine Yurakucho, which transformed cherry blossoms from all 47 prefectures into a single "cherry blossom tree."
This time, Lumine Shinjuku will again employ plant hunter Seijun Nishihata to create a "Sakura Road" approximately 7 meters long, showcasing cherry blossoms that continue to bloom in the three Tohoku prefectures (Iwate, Miyagi, and Fukushima) after the Great East Japan Earthquake. Other locations (excluding Fujisawa, Kawagoe, Shibuya, and Shinagawa) will also feature cherry blossoms from the three prefectures.
During the event, for every 100 yen donated at each location, a "sakura brooch" created by the Sakura Front Project, a disaster recovery support initiative launched in London, will be distributed.

Also, at "The Study Room Collection" on the 7th floor of the Yurakucho Lumine 1 store, they are selling crystal necklaces (9,240 yen) from BAMBOO JEWELRY, a brand by American designer Steve King, as well as the "Sakura of Promises" series (limited quantity), which he created after the Great East Japan Earthquake, inspired by Japanese cherry blossoms. A portion of the sales will be used to support the affected areas.

In addition, during the period, a donation box will be set up next to the information desk on the 2nd floor of the Lumine Machida store, and the first 2,500 people to donate will receive free cherry blossom nail stickers.